Job description
Implement & operationalize Media/ campaign strategy including job-to-be-done that the campaign aims to achieve, ensuring it aligns with the overall brand and category strategies Track & report quantitative KPIs for the JTBD, to measure campaign progress and outcomes Determine media budget allocations across mediums, channels, for each brand campaign Define strategic target audience (leveraging existing brand or category strategy), detail out the consumer touch-points & conduct journey-mapping.
Create brief that outlines campaign objectives, target audience, timing, scope and other relevant information for media agencies & platforms In partnership with media and creative agencies, craft holistic & integrated connections plan for the brands including paid, earned & owned media, sponsorships/partnerships and ecom Drive 100% adherence to brilliant basics across these brands through plans that maximize reach, frequency and continuity, with the right media mix, at optimized media costs – OPM way Partner with agencies and brand teams to lead personalization efforts across the brand portfolio Lead the execution of 5S strategy on communications planning, with the right allocations and execution across stream, scroll, search, shop and sense across Markets Support operations of ROIE and media analytics Implement aligned learning agenda & support partnerships Business and Brand Impact – Support tracking & implementation of productivity Support landing Improved campaign operations & Penetration through reach & sufficiency goals and drive growth for portfolio Increase our brand noticeability & viewability within key strategic social channels 7-9+ years of demonstrated experience in marketing / advertising / media with direct experience with media and agency / partner management Candidate must be passionate about media and data driven marketing with a desire to educate and build capability in others Must have proven track record in managing multiple cross functional teams and agencies to deliver objectives Ability to analyze relevant data, insights and information to identify opportunities and develop strategy and plans to address.
Must have clear understanding of media measurement Strong creative thinking and problem-solving skills Excellent multi-tasking, project management, and prioritization skills Stakeholder management skills across both internal and external stakeholders Able to manage short term goals with long terms priorities for the business Overview Lead connections planning & execution across Asia FOBO (VN & PH) & rest of APAC Foods portfolio (Pepsi, MT Dew, GAT , Sting, Lays, Cheetos, Doritos, Quaker, POCA, Tropicana); define objectives & quantitative KPIs, allocate budgets & track progress Responsibilities Implement & operationalize Media/ campaign strategy including job-to-be-done that the campaign aims to achieve, ensuring it aligns with the overall brand and category strategies Track & report quantitative KPIs for the JTBD, to measure campaign progress and outcomes Determine media budget allocations across mediums, channels, for each brand campaign Define strategic target audience (leveraging existing brand or category strategy), detail out the consumer touch-points & conduct journey-mapping.
Create brief that outlines campaign objectives, target audience, timing, scope and other relevant information for media agencies & platforms In partnership with media and creative agencies, craft holistic & integrated connections plan for the brands including paid, earned & owned media, sponsorships/partnerships and ecom Drive 100% adherence to brilliant basics across these brands through plans that maximize reach, frequency and continuity, with the right media mix, at optimized media costs – OPM way Partner with agencies and brand teams to lead personalization efforts across the brand portfolio Lead the execution of 5S strategy on communications planning, with the right allocations and execution across stream, scroll, search, shop and sense across Markets Support operations of ROIE and media analytics Implement aligned learning agenda & support partnerships Business and Brand Impact – Support tracking & implementation of productivity Support landing Improved campaign operations & Penetration through reach & sufficiency goals and drive growth for portfolio Increase our brand noticeability & viewability within key strategic social channels Qualifications 7-9+ years of demonstrated experience in marketing / advertising / media with direct experience with media and agency / partner management Candidate must be passionate about media and data driven marketing with a desire to educate and build capability in others Must have proven track record in managing multiple cross functional teams and agencies to deliver objectives Ability to analyze relevant data, insights and information to identify opportunities and develop strategy and plans to address.
Must have clear understanding of media measurement Strong creative thinking and problem-solving skills Excellent multi-tasking, project management, and prioritization skills Stakeholder management skills across both internal and external stakeholders Able to manage short term goals with long terms priorities for the business