Job description
Job Summary
The Content Lead & Digital Marketer will be responsible for bringing the brand to life on screen and driving audience growth. In this role, you will film high-quality cooking sessions, edit sharp, scroll-stopping short-form videos (Reels, Tik. Toks, Shorts), and execute an organic strategy to build our social media presence from the ground up.
Blending creative storytelling with digital marketing savvy, you will manage platform interactions, analyze performance metrics, and ensure our brand looks as premium on-screen as our products are in real life.
Requirements
Responsibilities Videography & Editing Capture high-definition footage (4K/HD), lighting, and crisp audio edit videos using smooth transitions, text overlays, and trending audio optimized for Instagram Reels, Tik. Tok, and YouTube Shorts. Strategy & Launch Develop and execute a brand social media strategy and content calendar to successfully launch and position the brand.
Growth & Engagement Manage daily platform interactions (replying to DMs/comments) and run organic growth tactics to build an active community. Performance Tracking Monitor metrics (views, engagement rate, reach) using platform analytics tools and refine content based on data insights. Paid Ads & Influencers Assist in setting up targeted micro-ad campaigns and reaching out to relevant local micro-influencers for product seeding and collaborations.
Asset Management Organize and archive raw footage, edited files, and digital marketing assets for future brand campaigns.