Job description
We're looking for a Social Media Manager in Los Angeles, to lead social across our brand portfolio – creating earned media moments on Instagram, TikTok, and emerging platforms while ensuring consistent, brand-specific execution across channels. You’ll play a key role in shaping how Pabst brands show up in culture – turning moments, trends, and creative ideas into content people actually want to engage with.
This is a hands-on role for someone who understands that social media is both creative expression and a structured process. You’ll work across Pabst Blue Ribbon, Lone Star, Rainier, Innovation brands, and regional legacy brands, adapting voice, tone, and tactics while staying true to brand guidelines and business goals.