Job description
Our client is a foremost payment, telecom, and enterprise solutions company. They have developed a digital transformation across various industries like telecommunications, enterprise operations, payment systems, cybersecurity, and software development, and inspired a wave of change they are looking to hire a Marketing Executive.
The successful candidate will be responsible for developing and implementing marketing strategies to promote our products/services, build brand awareness, and drive sales.
Key Responsibilities
- Execute developed marketing strategy/campaigns across various channels (social media, email, blog, etc.).
- Conduct market research to identify trends, opportunities, and challenges for viral content promotion.
- Monitor industry trends, competitor activity, and market developments to inform brand marketing brainstorm and activities.
- Write engaging content for various marketing channels, including social media, blog posts, press and email campaigns.
- Create high-quality content for social media platforms, including design direction, reel videos, video hosting, picture modeling, event hosting and post captions.
- Develop and support engagement campaigns to drive brand awareness, customer loyalty, and sales on social media, blog and email.
- Collaborate with cross-functional teams (sales, product, creative) to align marketing strategies with business objectives.
- Manage and maintain our social media presence, including creating and scheduling posts, responding to comments, and analyzing engagement metrics.
- Compile reports, analyze campaign results, track key performance indicators (KPIs), and provide insights for future marketing initiatives.
- Manage and maintain our marketing budget, ensuring timely and cost-effective execution of marketing campaigns.
Requirements
- Bachelor’s degree in degree in Marketing, Communications, or a related field.
- 3-4 years of experience in marketing, preferably in similar industry.
- Proven track record of developing and executing successful marketing campaigns.
- Ability to work in a fast-paced environment and meet deadlines.
- Excellent communication, creative, and analytical skills.
- Strong knowledge of marketing principles, tactics, and tools (social media, email marketing, etc.).
- Familiarity with marketing automation platforms and analytics tools.