Job description
- Develop and execute the European PR strategy with a strong focus on product communications, brand storytelling, and thought leadership.
- Plan and manage press events, vehicle unveilings, media test drives, and participation at key industry shows.
- Build and maintain trusted relationships with top-tier automotive and tech journalists, influencers, and media outlets across Europe.
- Lead crisis and issue communications, ensuring timely, accurate, and consistent communicationCreate and oversee press releases, media statements, product briefings, and Q&A documents.
- Collaborate closely with HQ teams in China to ensure message consistency and cross-regional alignment.
- Monitor and analyze social media channels (owned and earned) to amplify PR messages and monitor sentiment.
- Manage external PR agencies and ensure high-quality deliverables.