Job description
We are seeking a driven and results-oriented Marketing Officer to support the growth of the client company by identifying new business opportunities, expanding client acquisition channels, and strengthening partnerships. The ideal candidate will play a key role in increasing sales and Transaction count, Client relationships, and building long-term relationships with clients, Businesses, and corporate partners.
Key Responsibilities
Business Growth & Lead Generation Identify and pursue new business opportunities to increase sales of Company products. Develop and implement strategies to promote Sales and increase daily transaction. Generate and convert leads through marketing, outreach, and networking activities. Client & Relationship Management Identify and recruit new customers for the company products.
Mobilize deposits from individuals, groups, and businesses. Generate leads and support the business process. Achieve monthly and annual marketing and business growth targets. Marketing and Promotion Promote the company's products and services through direct marketing activities. Organize community outreach programs, market campaigns, and promotional events.
Develop strategies to increase brand awareness and market penetration. Distribute marketing materials and educate potential customers on available products. Sales & Reporting Meet and exceed monthly and quarterly enrollment targets. Prepare regular reports on sales activities, performance, and market feedback. Maintain accurate records of leads and conversions using CRM tools.
Build and maintain strong relationships with customers Respond to customer inquiries and provide product information Conduct follow-up visits to ensure customer satisfaction and retention Resolve customer complaints and escalate issues when necessary Market Research and Intelligence Monitor market trends and competitor activities.
Identify new business opportunities and customer needs. Provide feedback and recommendations to management on market developments Develop and execute marketing plans for pharmaceutical products in line with company objectives. Conduct market research to identify customer needs, market trends, and competitor activities Coordinate product launches and promotional campaigns.
Work closely with the sales team to develop effective sales and promotional strategies. Organize and participate in medical conferences, seminars, exhibitions, and product presentations.
Requirements
Qualifications Bachelor's degree in Pharmacy, Marketing, Business Administration, Life Sciences, or a related field. A postgraduate qualification in Marketing is an advantage. 2–5 years of experience in pharmaceutical marketing or a related commercial role. Skills and Competencies Strong understanding of pharmaceutical products and healthcare markets.
Excellent communication, presentation, and interpersonal skills. Strategic thinking and analytical ability. Project management and organizational skills. Digital marketing and brand management knowledge. Proficiency in Microsoft Office and CRM/marketing tools. Ability to work independently and collaboratively. Strong negotiation and relationship management skills.