Digital Marketing Analyst

Summary: We are seeking a detail-oriented and results-driven Digital Marketing Specialist to manage and optimize our online presence across key platforms. This role is critical in driving organic traffic, enhancing brand visibility, and improving conversion rates through strategic SEO, social media marketing (SMM), and data-driven insights.

The ideal candidate will leverage tools such as Google Analytics, Google Search Console, and Google Business Manager (GMB) to monitor performance, refine campaigns, and ensure alignment with business goals. This position plays a pivotal role in shaping our digital strategy and supporting sustained growth in competitive markets.

Responsibilities

Develop and execute SEO strategies to improve search engine rankings and organic traffic Manage and optimize social media marketing (SMM) campaigns across relevant platforms Monitor and analyze website performance using Google Analytics and Google Search Console Maintain and update Google Business Manager (GMB) listings to ensure accurate and consistent business information Identify keyword opportunities and implement on-page and technical SEO best practices Generate regular performance reports and provide actionable insights for continuous improvement Requirements Requirements: Proficiency in SEO principles and best practices Experience with social media marketing (SMM) platforms and campaign management Strong understanding of Google Analytics and Google Search Console Hands-on experience with Google Business Manager (GMB) optimization Familiarity with basic digital marketing tools and reporting dashboards Ability to interpret data and translate insights into strategic actions Strong attention to detail and commitment to continuous learning in digital trends