Digital Marketing Associate - PropInfinity

Summary: We are seeking a dynamic and results-driven Growth & Performance Marketing Specialist to lead our digital marketing initiatives across multiple channels. This role is pivotal in driving brand visibility, customer acquisition, and revenue growth through data-informed strategies. The ideal candidate will be proficient in performance marketing, SEO, content creation, video production, and CRM-driven outreach—leveraging tools like Google Ads, Meta Ads, WhatsApp Marketing, and YouTube to maximize engagement and conversion.

You will play a key role in shaping our digital presence, optimizing campaigns for scalability, and ensuring seamless alignment between marketing efforts and business objectives.

Responsibilities

Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms. Drive organic growth through advanced SEO strategies, technical optimization, and content planning. Create high-impact content and video assets for social media, including Reels, posters, and YouTube videos.

Manage and scale YouTube channel growth through strategic content, SEO, and audience engagement. Implement and manage CRM and WhatsApp marketing campaigns to nurture leads and boost retention. Analyze campaign performance using KPIs and analytics tools, delivering actionable insights for continuous improvement. Collaborate cross-functionally to align marketing strategies with sales and product goals.

Requirements

Proven experience in performance marketing, SEO, and digital content creation. Expertise in Google Ads, Meta Ads, YouTube, and WhatsApp Business platforms. Strong understanding of video editing, social media content design, and Reels optimization. Experience with CRM tools and automated messaging workflows. Proficiency in analytics tools (e.

g., Google Analytics, Meta Pixel, UTM tracking). Data-driven mindset with the ability to interpret metrics and optimize campaigns. Ability to manage multiple projects simultaneously with a focus on results and efficiency.