Sales Manager (m/f/d) – AWP / MEWP | Netherlands

A globally active manufacturer in the construction machinery and access technology sector is expanding its European footprint and strengthening its position in the aerial work platforms (AWP / MEWP) segment. As part of this growth phase, the company is further developing its commercial structure across key European markets, with a particular focus on the Benelux region and the Netherlands.

The company is currently seeking an experienced Sales Manager to take ownership of the Dutch market, with a strong focus on the Amsterdam region, driving business development, customer acquisition, and key account growth within the AWP / MEWP segment. Location: Amsterdam region, Netherlands (home office + extensive field-based travel across the country and Benelux region) Contract type: Permanent | 40 hours per week | Hybrid field sales role Start Date: As soon as possible Your Responsibilities: Develop and expand the Dutch market for AWP / MEWP solutions.

Actively acquire new customers across the Netherlands and Benelux region. Build and manage strategic key accounts within your territory. Work closely with customers across the following sectors: Equipment rental companies. Construction companies. Industrial and infrastructure clients. Establish and maintain long-term customer relationships in the Dutch market.

Negotiate commercial terms, pricing structures, and contract agreements. Collaborate closely with service, technical, and after-sales teams. Represent the company at trade fairs, industry events, and customer engagements across the Benelux region. Conduct regular field visits and maintain strong local market presence.

Your Profile

(Must-have): Minimum 5 years of experience in technical B2B field sales. Proven track record in Key Account Management. Experience in AWP / MEWP or comparable access equipment / construction machinery. Experience working in an OEM (manufacturer) environment. Proven sales responsibility (≥ €1M annual revenue). Strong existing network within the Dutch rental and construction industry.

Excellent English communication skills (business fluent). Dutch language skills are a strong advantage (B2/C1 preferred depending on responsibility level). Independent, structured, and results-driven working style. High willingness to travel within the Netherlands and Benelux region.

Your Profile

(Nice-to-have): Experience with international manufacturers in the construction machinery sector. Strong technical understanding of lifting and access equipment. Experience in fast-growing or newly established market organizations. Knowledge of the Benelux rental equipment market dynamics. Why this role? Key position in the development of a growing European market presence.

High level of autonomy in shaping the Dutch market strategy. Direct impact on revenue growth and market expansion. Opportunity to work within a globally expanding OEM environment. Strong long-term career potential within the Benelux region.