Job description
Media / Digital Manager Location: Budapest, Hungary You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need experts ready to shape what’s next. As a Media / Digital Manager, you’ll bring your expertise, curiosity and drive to create smarter, data‑driven media strategies that deliver real business impact.
About the job
This role is responsible for leading integrated full funnel media strategy and execution across multiple brands and markets in the CEE region. You will work closely with agencies and cross‑functional teams to deliver high‑performing, insight‑driven campaigns aligned with both global direction and local business needs.
Lead initiatives that strengthen brand visibility and commercial performance. Translate consumer insights into effective media strategies and activation plans. Balance global guidelines with local market priorities. Drive a data‑led approach to campaign planning, optimisation, and performance. Contribute to a collaborative, forward‑looking media and digital organisation.
Main responsibilities: Lead planning and execution of integrated media strategies across multiple markets. Partner with agencies and internal teams to deliver effective, high‑impact campaigns. Collaborate with Brand, E‑commerce, and Global Media teams to align priorities and execution. Leverage consumer insights to optimise targeting, channel mix, and content strategy.
Apply expertise across digital and traditional media channels (social, video, programmatic, SEM). Support development of a learning agenda to improve performance and share best practices. Drive localisation and implementation of global digital initiatives across the region.
About you
Experience in media or digital marketing, either agency‑side or in‑house. Strong understanding of media strategy, planning, and performance across channels. Ability to translate data and insights into clear, actionable recommendations. Experience managing cross‑functional projects and delivering business outcomes. Strong communication and stakeholder management skills.
Comfortable working in a dynamic, fast‑changing environment. Collaborative mindset with a proactive, solution‑focused approach. Fluent in English and Hungarian. This is more than the next step in your career, it’s a chance to shape how media and digital drive growth across multiple markets. If you’re ready to challenge, collaborate and deliver impact that matters, we’re ready for you.
We are challengers. We are Opella.
About Us
Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be — for over half a billion consumers worldwide. At the core of this mission are our 100+ loved brands, our 11,000‑strong global team, 13 manufacturing sites, and 4 science and innovation centres.
Headquartered in France, Opella produces globally recognised brands including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a B Corp certified company in multiple markets, we actively contribute to healthier people and a healthier planet. Learn more at www.opella.com #LI-HYBRID