NSK_Product Marketing Professional

Key Responsibilities

Product Strategy & Portfolio Management Develop and execute long-term portfolio strategies aligned with business objectives. Manage the full product lifecycle, from ideation and launch to optimization and discontinuation. Identify market opportunities through consumer insights, competitive intelligence, and trend analysis.

Lead new product launches, product renovations, and portfolio expansion initiatives. Commercial & Business Management Own category performance, including revenue, profitability, and key business KPIs. Develop annual business plans, forecasts, and growth strategies. Partner with Supply Chain, Demand Planning, and Finance teams to optimize inventory and business performance.

Monitor and analyze product performance, recommending corrective actions when necessary. Marketing & Communications Define product positioning, value propositions, and key messaging. Develop integrated marketing communication strategies across digital, social, PR, CRM, events, and sales channels. Ensure marketing activities comply with applicable regulations and industry standards.

Support sales teams with product training and commercial tools. Cross-Functional Leadership Collaborate with global, regional, and local stakeholders across Marketing, R&D, Regulatory Affairs, Supply Chain, Sales, and Finance. Lead cross-functional projects and drive alignment among key stakeholders. Coach and develop team members, fostering a high-performance culture.

Qualifications

Required Bachelor's degree in Marketing, Business Administration, Nutrition, Life Sciences, or a related field. 10–15 years of experience in Product Marketing, Brand Management, or Category Management. Strong experience within the health supplement, nutrition, consumer healthcare, or FMCG industry. Deep understanding of health supplement manufacturing, commercialization, sales, and marketing communications.

Proven track record of successfully launching and managing products. Strong analytical and business acumen with data-driven decision-making capabilities. Excellent communication and stakeholder management skills. Professional proficiency in English. Preferred Experience working in a multinational organization. Exposure to beauty, personal care, wellness technology, or connected device categories.

People management and team leadership experience. Knowledge of health supplement regulations and claims management. Experience working with regional or global product teams.