Digital Marketing executive

Posting Title: Digital Marketing Executive Industry: Property & Real Estate Salary: Rs.22,000 Work Experience: Fresher Summary: We are seeking a motivated and detail-oriented Digital Marketing Executive to join our dynamic team in the Property & Real Estate sector. This role is ideal for a fresh graduate with a passion for digital innovation and real estate marketing.

The Digital Marketing Executive will play a pivotal role in driving online visibility, lead generation, and brand awareness for our residential and commercial property portfolios. You will be responsible for managing digital campaigns across social media, search engines, email platforms, and property listing portals. With a focus on data-driven strategies and creative content, you will help convert digital engagement into qualified leads, supporting the company’s growth in a competitive market.

This is a unique opportunity to build a strong foundation in real estate digital marketing while contributing to high-impact campaigns that shape the future of property discovery.

Responsibilities

Develop and execute digital marketing campaigns tailored to property listings and target buyer segments. Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, YouTube) for maximum engagement and lead generation. Create compelling, SEO-optimized content for property listings, blogs, and landing pages.

Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and CRM platforms. Assist in managing Google Ads and Google My Business profiles for enhanced local visibility. Collaborate with the sales and property marketing teams to align digital strategies with business goals. Maintain up-to-date content calendars and ensure timely posting across all digital channels.

Conduct competitor analysis and recommend improvements to stay ahead in the real estate digital space. Support email marketing initiatives, including segmentation, campaign creation, and performance tracking.

Requirements

Basic understanding of digital marketing principles, including SEO, SEM, social media marketing, and email marketing. Proficiency in using tools such as Google Analytics, Meta Business Suite, Canva, and Google Ads. Strong written and verbal communication skills with an eye for detail and creativity. Ability to work independently and manage multiple tasks under tight deadlines.

Familiarity with real estate or property marketing concepts is a plus. Willingness to learn and adapt to evolving digital trends and platform updates.