ABC Spacery - Digital Marketing Executive

Summary: The Digital Marketing Executive plays a pivotal role in driving the organization’s online presence by designing, executing, and optimizing multi-channel digital marketing strategies. This position is essential for enhancing brand visibility, generating qualified leads, increasing website traffic, and supporting revenue growth through data-driven digital initiatives.

By leveraging a mix of organic and paid strategies across platforms, the executive ensures alignment with business goals while continuously improving campaign performance through analytics and insights.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns across platforms including social media, search engines, and email.
• Manage and grow brand presence on social media channels through content creation, community engagement, and reputation management.
• Plan, launch, and optimize paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Execute SEO and SEM strategies to improve search engine rankings and drive organic and paid traffic.
• Design and manage targeted email marketing campaigns to nurture leads and support conversion goals.
• Monitor website performance using analytics tools such as Google Analytics and other tracking platforms.
• Analyze campaign data to generate actionable reports on key performance metrics and ROI.
• Conduct in-depth keyword research and competitor analysis to inform strategy and content development.
• Collaborate with cross-functional teams, including designers, content creators, and sales, to ensure cohesive messaging and campaign execution.
• Proactively manage online brand reputation and respond to customer inquiries and feedback across digital channels.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO, SEM, PPC, and social media advertising.
• Proficiency with digital marketing tools (e.g., Google Ads, Meta Ads Manager, Mailchimp, Hub. Spot) and analytics platforms (e.g., Google Analytics, Google Data Studio).
• Strong copywriting and content creation skills with an eye for engaging, conversion-focused messaging.
• Ability to interpret data, identify trends, and translate insights into strategic improvements.
• Familiarity with website management and content management systems (CMS) such as WordPress or Shopify.
• Excellent communication, organizational, and project management skills with the ability to manage multiple priorities.
• Creative mindset with a problem-solving approach to marketing challenges. Key Performance Indicators (KPIs):
• Website traffic growth
• Lead generation volume and quality
• Conversion rates across digital channels
• Return on Ad Spend (ROAS)
• Cost per Lead (CPL)
• Social media engagement rate
• Email open and click-through rates
• Search engine ranking improvements
• Campaign ROI and overall marketing efficiency