Job description
Job Description – Senior Executive
- Ad Sales, Sports Role Overview We are looking for a highly motivated Key Account Manager (KAM) to join our Large Client Solutions (LCS) team. With marquee cricketing properties such as the ICC World Cup , IPL , and bilateral series, this role is pivotal in driving exponential revenue growth through strategic account management and client partnerships. The KAM will own a revenue target of ₹250 Cr+ , focusing on large and high-potential accounts while also converting emerging clients into long-term strategic partners. This role demands a consultative, data-driven approach to ensure client retention, pipeline acceleration, and upselling across platforms.
Key Responsibilities
Account Management & Revenue Growth Manage and grow high-potential accounts with ownership of a revenue target of ~₹250 Cr or higher. Drive strong client engagement across decision-making hierarchies to maximize business opportunities. Ensure timely campaign execution to avoid under-servicing or missed revenue growth.
Convert smaller and emerging clients into long-term strategic partners. Tailored Approach for Digital-First Clients Engage closely with digital-first and startup brands , which demand agility, attribution-driven solutions, and daily consultative support. Provide media strategies that resonate with tech founders, growth CMOs, and data-centric marketers.
Deliver integrated, customized solutions across broadcast, digital, and sponsorship assets. Strategic Planning & Market Coverage Align with the core team on planning, strategy, and narrative for marquee cricket events. Ensure well-distributed market coverage through proactive outreach and engagement. Strengthen platform positioning as the preferred partner for sports marketing and digital-first campaigns.
Post-Campaign Analysis & Insights Deliver data-backed post-campaign evaluation reports , including Brand Lift Studies (BLS) . Translate insights into long-term media strategies for client retention and upselling. Drive increased share of wallet through consultative, data-led engagement.
Qualifications
& Experience MBA/PGDM in Marketing, Sales, Media, or related field (preferred). 2–4 years of experience in media sales, digital advertising, or client partnerships . Proven track record of delivering revenue growth and managing large accounts. Strong understanding of digital-first brands, startups, and performance-driven marketing.
Excellent stakeholder management, communication, and negotiation skills. Analytical mindset with experience in campaign reporting and insights.