Job description
About Us
Famyo is a premium, character-led kids’ essentials brand built on original IP. We create our own characters, products, and content to build emotional connection with kids. Inspired by global brands like Miniso and Disney, we’re building for the Indian market first. Famyo is being built as a scalable, global kids’ lifestyle brand.
Job Description Role Overview This is a business ownership role with end-to-end responsibility for the Company's direct-to-consumer (D2C) business. You will own the complete D2C P&L, drive revenue growth, improve profitability, and lead customer acquisition, retention, and conversion across all digital channels. You will oversee the entire customer journey—from traffic acquisition to repeat purchases—while working closely with marketing, product, operations, and creative teams to scale the business efficiently.
If you enjoy combining growth, analytics, marketing, and business strategy to build and scale consumer brands, this role is for you.
Key Responsibilities
D2C Business & P&L Ownership (Core Ownership) Own and manage the complete D2C P&L. Drive revenue, contribution margin, profitability, and sustainable business growth. Develop and execute growth strategies aligned with business objectives. Monitor and improve key business metrics including GMV, revenue, AOV, CAC, ROAS, LTV, retention, and profitability.
Customer Acquisition & Performance Marketing Oversee and optimize customer acquisition across: Meta (Facebook & Instagram Ads) Google Ads CRM and marketing automation channels Other paid and owned growth channels Ensure efficient budget allocation and performance across channels. Drive profitable customer acquisition while maintaining strong CAC and ROAS targets.
Funnel & Conversion Optimisation Own the complete D2C customer journey and sales funnel. Improve website conversion rates and customer experience. Optimize landing pages, product pages, checkout flows, offers, bundles, and upsell opportunities. Identify and remove friction points across the purchase journey. Retention & Customer Growth Develop and execute customer retention and lifecycle marketing strategies.
Improve repeat purchase rates and customer lifetime value (LTV). Drive engagement through CRM, email marketing, WhatsApp, loyalty programs, and other retention initiatives. Analytics & Business Insights Track, analyze, and report on business, financial, and marketing performance metrics. Build dashboards and reporting frameworks to monitor business health.
Generate actionable insights and recommend growth initiatives based on data. Cross-Functional Leadership Work closely with product, creative, operations, supply chain, and leadership teams. Support inventory planning, product launches, and promotional campaigns. Align business priorities across teams to achieve growth and profitability targets.
Requirements
What We're Looking For
5–10 years of experience in D2C, e-commerce, growth, performance marketing, or related business roles. Proven experience owning revenue growth and business performance. Strong understanding of: D2C business models Performance marketing CRM and retention marketing E-commerce operations Conversion rate optimisation (CRO) P&L management and business analytics Experience managing growth budgets and commercial targets.
Strong analytical and problem-solving skills. Ability to operate in a fast-paced, high-growth environment Benefits Bonus Points Experience with consumer brands, kids, lifestyle, FMCG, gifting, or retail categories. Experience scaling a D2C brand from early stages. Exposure to marketplaces, quick commerce, and omnichannel growth.
Experience leading cross-functional teams and managing business units.