Job description
Role Summary
The Marketing Manager – B2C is responsible for leading and executing the company’s B2C Marketing strategy, managing Client leads received from Meta and driving revenue growth. This role requires excellent communication and convincing skills , Travel product knowledge , Instagram , meta champion. Have own followers and Reel creator .
It requires to convert leads generated through Digital tools into Bookings with speedy TAT(Turnaround Time) B2C Lead Generator role at Touracle, based on the specific criteria 1.Travel Product Knowledge All Products offerings knowledge work with Digital Marketing team to generate relevant sales Reels 2. High-Frequency Field Sales Execution Daily Agent Visits: This is a heavy TAT requiring the stamina to close Leads into Bookings within 4 hrs . Product Pitching & Lead Generation: During these Online meetings, you must confidently discuss Touracle’s travel products, build relationships, and actively covert the lead into booking 3. Professional Presence & Communication Strong Personality: You should be an engaging, professional, and high-energy personality that can build immediate trust with Travellers requesting quotations for Staycations, vacations, Familay Holidays etc Bilingual Fluency: Excellent verbal communication skills in both English and Hindi are mandatory to effectively pitch products and handle objections on the field.
Key Responsibilities
Build and maintain strong relationships with customers Set and achieve monthly, quarterly, and annual Marketing targets as per company goals. Monitor Marketing performance and analyse market trends to optimize business strategies. Implement pricing strategies and Marketing promotions to drive conversions. Ensure daily Marketing reporting and accurate data management.
ad, mentor, and motivate a team of B2B Marketing executives and assistant managers. Attend regular training sessions to enhance product knowledge and Marketing skills. Handle high-value negotiations and resolve client concerns efficiently. Stay updated on market trends, competitor strategies, and emerging opportunities.
Provide insights to senior management to improve Marketing strategies and offerings. Recommend product and service improvements based on customer feedback. Work closely with operations, marketing, and product teams to ensure seamless service delivery. Align Marketing strategies with marketing campaigns for better lead conversion.
Ensure compliance with company policies and industry regulations.
Preferred Qualifications
& Experience:
- Bachelor’s/Master’s degree in Business, Marketing, Marketing, or a related field.
- Experience in B2C Marketing, preferably in the tourism and hospitality sector.
- Proven track record of achieving and exceeding Marketing targets.
- Experience with CRM tools, Marketing analytics, and reporting. Core Competencies
- Marketing & Business Development | Negotiation & Closing Skills | Relationship Management | Leadership & Team Management | Strategic Thinking & Decision Making | Target-Oriented Approach | Excellent Communication & Presentation Skills