Job description
I.
POSITION SUMMARY
THE MARKETING DIRECTOR WILL WORK ON-SITE IN PHILIPPINES The Director of Marketing leads the full marketing function for VinFast's E-Scooter division in the assigned market (Philippines or Indonesia), driving brand strategy, demand generation, and channel growth. This role owns end-to-end marketing execution — from brand positioning and campaign management to trade marketing oversight and digital channel performance.
The Director operates in a fast-paced, high-accountability environment and is expected to move at speed while maintaining quality and brand consistency across all touchpoints. The role requires a decisive, hands-on leader who can manage both strategy and execution, work across a matrix organization, and deliver measurable results in a competitive and rapidly evolving EV market.
II.
KEY RESPONSIBILITIES
- Brand & Campaign Management
- Define and execute VinFast E-Scooter brand strategy for the local market, aligned with regional positioning.
- Develop and manage integrated marketing campaigns across digital, OOH, events, and in-store.
- Ensure brand consistency across all consumer touchpoints — online and offline.
- Manage agency briefs, deliverable reviews, and campaign performance evaluations.
- Digital & Social Media
- Own the performance of Facebook, TikTok, and Instagram channels, delivering growth in reach, engagement, and lead quality.
- Oversee content strategy and production in partnership with local agencies.
- Monitor and report channel KPIs weekly; drive data-informed optimization.
- Collaborate with regional digital team on campaign alignment and asset sharing.
- Trade Marketing & Dealer Support
- Lead trade marketing strategy: point-of-sale materials, dealership activations, local events, and dealer co-marketing programs.
- Ensure brand standards are maintained at all dealership locations.
- Work closely with the Sales team to align promotional activities with dealer sales targets.
- Team Leadership & Agency Management
- Build, manage, and develop a high-performing marketing team of 3–5 direct reports.
- Set clear performance expectations, provide coaching, and foster a culture of speed and ownership.
- Select, manage, and evaluate marketing agencies — creative, media, PR, digital.
- Manage marketing budget with full accountability for ROI and cost efficiency.
- Reporting & Market Intelligence
- Report marketing performance to Country CEO and Regional team on a weekly/monthly basis.
- Track competitor marketing activities, product launches, pricing, and channel strategies.
- Provide market insights and recommendations to inform product positioning and go-to-market plans.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Minimum 10 years of marketing experience, including at least 3 years in a senior marketing leadership role.
- Experience in the 2-wheel (2W) or electric vehicle industry is strongly preferred.
- Proven track record of managing digital channels and performance marketing in Southeast Asian markets.
- Strong experience managing agencies and external production teams.
- Excellent leadership and people management skills — ability to develop and retain talent.
- Highly data-driven: comfortable with performance dashboards, analytics tools, and ROI measurement.
- Thrives in a fast-moving, high-accountability environment with tight deadlines.
- Strong communication skills in English; Filipino or Bahasa proficiency is an advantage.