Trade Marketing(Food Service)

Principal Function

• Trade Promotion Management – Responsible for marketing promotions and trade activation activities.
• Sales Marketing Support – Support Food Service sales growth and business development through effective marketing initiatives.
• Marketing Activities Improvement – Evaluate campaign and event performance to improve effectiveness and drive demand.

Key Responsibilities

& Authorities A. Trade Promotion Management

• Plan and coordinate promotional calendars and events to drive sales during peak seasons and marketing campaigns.
• Manage POP and premium items, including ordering, delivery scheduling, receiving, quality inspection, issuance, and inventory control across warehouses and store rooms. B. Sales Marketing Support
• Prepare and coordinate sales materials such as product catalogues, leaflets, presentation slides, POSM materials, and sales kits.
• Support customer loyalty programmes, monitor campaign progress, and coordinate reward fulfilment.
• Develop sales kits and product application materials to support Food Service sales activities. C. Marketing Activities Improvement
• Monitor campaign progress against objectives, timelines, and KPIs.
• Evaluate campaign and event performance, including participation, customer engagement, lead generation, and sales impact.
• Collect and analyse customer feedback and post-event insights.
• Evaluate the effectiveness of promotional activities and marketing materials.
• Prepare post-event reports and management presentations.
• Identify strengths, gaps, and improvement opportunities.
• Recommend improvement plans for future campaigns and activities.
• Coordinate with internal and external stakeholders on review and follow-up actions. D. Other Responsibilities
• Perform daily work activities either on-site, in the office, or from home as required.
• Comply with Management Systems (QMS, EMS, OHS, FSSC/HACCP, HALAL).
• Perform any other duties assigned by the superior from time to time.

Requirements

Job Requirements

• Candidate must possess a Bachelor's Degree or equivalent in Marketing, Food & Beverage Services Management, Hospitality, Tourism, Hotel Management, or a related discipline.
• Preferably with at least one (1) to two (2) years of relevant working experience.
• Preferably at Executive level, specializing in Sales, Marketing, or a related field.
• Good command of English and Bahasa Malaysia, both written and spoken.
• Willing to travel(locally)