Job description
Strategy and planning Create and execute comprehensive, data-driven digital marketing strategies that align with business objectives. Conduct market research and competitor analysis to identify trends and opportunities within the real estate market. Develop marketing and sales funnels to attract, engage, and convert potential buyers and sellers.
Digital channel management Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Oversee strategies to improve organic search rankings and manage paid advertising campaigns (PPC) on platforms like Google Ads. Social media: Lead the social media strategy across platforms like Facebook, Instagram, and LinkedIn to build brand presence and drive engagement.
Content marketing: Develop content strategies that include blogs, videos, virtual tours, and market reports to position the company as a local expert. Email marketing: Manage email campaigns for lead nurturing and client retention. Website management: Oversee the company's website to ensure it is mobile-friendly, optimised for conversions, and features high-quality visuals of properties.
Team and budget management Lead and mentor a team of marketing professionals, and manage relationships with external agencies and vendors. Manage and allocate marketing budgets efficiently to ensure a positive return on investment (ROI). Collaborate with the sales department to align marketing campaigns with property launches and sales targets.
Performance analysis and reporting Track, analyse, and report on the performance of all digital marketing campaigns using analytics tools like Google Analytics and Meta Business Manager. Measure key performance indicators (KPIs) such as website traffic, cost per lead, lead conversion rates, and cost per booking. Use data and insights to optimize campaigns for maximum effectiveness and present findings to company leadership.
Requirements
SEO Google Analytics Social Media Management Content Marketing PPC Campaigns Market Research Data Analysis Email Marketing CRM Software Adobe Creative Suite