General Manager Marketing

Objective of Job The Marketing Manager is primarily responsible for:

• Planning & execution of marketing activities within the available resources to generate a targeted number of enquiries at dealerships to achieve the sales objectives.
• Planning & execution of all lead generation activities as per dealership sales targets and MBIL directives.
• Alignment and execution of national marketing campaigns at dealership level. He is also responsible for liaison with the Marketing team of MB India for implementing various marketing programs at dealership & give feedback on a regular basis.  Understand the sales objectives of the dealership and communicate the marketing needs accordingly.  Plan marketing activities based on the needs of market + organization  Keep the dealership abreast of competitor marketing activities  Plan the marketing calendar including budgeting as per MBIL guidelines and directives.  Timely feedback on the execution of marketing activities  Be a one point of contact between the dealership and MBIL regarding all aspects of marketing MBIL – Marketing Team  Regular communication with MBIL marketing team for all aspects of marketing and CRM activities at dealership level.  Sharing of quarterly and monthly marketing plans as per the formats and timelines communicated by MBIL.  Discuss and obtain approvals on marketing plans prior to execution.  Approvals on the ideas/ creatives. Adherence to MBIL CI guidelines.  Regular feedbacks on the dealership and competitor activities.  Quarterly marketing reports/claims including planned – actual – expenditure – post activity evaluations.  Sharing of information and ideas to promote Mercedes Benz products. Other agencies  Co ordination with corporate communication team MBIL for any media related activities, press conferences, product launches etc.  Communication with various publications, event agencies and other organizations for marketing opportunities. o Remuneration Should be treated as Senior Member of the team and paid accordingly. Travel and other allowances to include also Requirements Qualification o Basics: MBA / PGDBM o Experience (type of): Minimum 5 – 6 years’ experience in marketing / advertising / events (preferably with auto / consumer durable / FMCG sector). Specialized Knowledge: Clear thinking capabilities, Ability to align activities towards goals and Sales targets, Communication skills, Customer oriented attitude, Ability to coordinate with external agencies, team player, ability to handle customer queries/complaints, analytical skills, Event management skills, knowledge of digital marketing activities.Roles & Responsibilities Operating Head / Dealer Principle & Sales team. Profile Expectations :
• Has to have extensive knowledge of ‘retail marketing’.
• To have adequate experience and knowledge in the field of marketing/events/advertising for minimum 4 years. Out of 4 years experience, minimum 2 years is mandatory with automobile / consumer durable / FMCG).
• Should have a fair understanding of digital marketing activities.
• Has to have a passion to promote the brand and flare for marketing.
• Has to have a creative bent of mind, open to new ideas, high level of motivation and commitment towards the brand
• To be responsible for all aspects of dealership marketing activities.

Benefits

1. Statutory
2. Accidental Policy
3. Incentive
4. Company assets : Laptop/ SIM