Job description
The ideal candidate will possess a strong blend of strategic thinking, tactical execution, and a deep understanding of the ophthalmology or medical device market.
Responsibilities
Develop and execute comprehensive global and regional marketing strategies for the successful launch and sustained growth of the product. Conduct in-depth market analysis, including competitive landscape, customer segmentation, and unmet needs, to identify key opportunities and challenges. Craft compelling product positioning, messaging, and branding that resonates with ophthalmologists, optometrists, and other key stakeholders.
Lead the development of all promotional materials, including digital assets, sales aids, educational content, and conference presence. Collaborate closely with R&D, Clinical Affairs, Sales, and Medical Affairs teams to ensure alignment on product strategy, clinical evidence generation, and commercial execution. Manage external agencies and vendors to ensure timely and high-quality delivery of marketing initiatives.
Define and track key performance indicators (KPIs) to measure the effectiveness of marketing programs and adapt strategies as needed. Identify and cultivate strong relationships with key opinion leaders (KOLs) and advocacy groups in the dry eye and ophthalmology space. Manage brand budget effectively, ensuring optimal allocation of resources.
Requirements
Bachelor's degree in Marketing, Business, Life Sciences, or a related field; MBA preferred. 8+ years of progressive brand management experience with a proven track record of successful product launches in pharmaceuticals, medical devices, or ophthalmology. Experience in the dry eye market or a strong understanding of ophthalmology is highly desirable.
Demonstrated ability to develop and execute integrated marketing plans for innovative products. Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies. Excellent communication, presentation, and interpersonal skills, with the ability to influence cross-functional teams.
Proven project management skills and the ability to manage multiple priorities in a fast-paced environment. Strategic thinker with a hands-on approach and a results-oriented mindset.