Job description
ACG_3701_JOB Our client is a leading FMCG company who is looking for a qualified candidate to join their firm. Note: This is an individual contributor (IC) role focused on driving PR and corporate communications initiatives, without direct team management responsibilities.
- PR Strategy & Execution Develop and execute PR initiatives to strengthen the company's corporate brand and product brand image. Partner with Brand teams to plan and implement PR activities supporting brand strategies, new product launches, and integrated communication campaigns, enhancing brand awareness, credibility, and consumer engagement. Collaborate with HR-GA and other internal departments to deliver internal communications, CSR initiatives, employer branding programs, and corporate events. Build and maintain strong relationships with media, KOLs/KOCs, communication partners, and key stakeholders to enhance brand reputation and visibility.
- AI Communication & AI Optimization (AIO) Lead the implementation of AI Communication and AI Optimization (AIO) initiatives to improve the company's visibility across AI-powered platforms. Collaborate with Headquarters (HQ), the DX Team, and cross-functional stakeholders to develop AI-friendly website content, including Topic Clusters, FAQs, and Knowledge Hub resources. Work closely with internal and external partners to strengthen the company's digital authority and enhance brand visibility across AI and digital platforms.
- Innovation & AI Adoption in PR Proactively research and leverage AI technologies to improve content creation, media management, communication effectiveness, and data analysis. Stay up to date with communication and AI trends, recommending innovative ideas to continuously improve PR performance and effectiveness.
Requirements
Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field. Minimum 3–4 years of experience in Public Relations, Corporate Communications, or Brand Communications. Experience in FMCG or large multinational/local corporations is highly preferred. Proven experience in planning and executing PR campaigns for corporate and/or consumer brands.
Strong stakeholder management skills with experience working across multiple departments and external partners. Excellent communication, relationship-building, project management, and coordination skills. Strategic mindset with strong planning, problem-solving, and execution capabilities. Fluent English communication (both written and spoken), with the ability to work with international stakeholders and report to regional/global headquarters.
Passion for innovation with hands-on experience or interest in AI Communication, AI Optimization (AIO), Digital PR, AI Search, or related digital technologies being a strong advantage.
Benefits
Competitive salary package with performance-based incentives. Annual performance review and career development opportunities. Opportunity to work in a leading multinational company with a dynamic and professional environment. Comprehensive insurance and healthcare benefits in accordance with company policies. Training and development programs to support continuous learning and career growth.
Employee wellbeing initiatives, team engagement activities, and other attractive company benefits. Contact: Ha Hoang or Quynh Anh Nguyen Due to the immense number of applications, only shortlisted candidates will be contacted.