Job description
Your tasks:
- Develop and execute US marketing strategies aligned with business objectives and global marketing initiatives.
- Build brand awareness through strong corporate and product messaging, positioning, and value propositions for US and global audiences.
- Plan, create, execute, maintain, and measure B2B marketing campaigns across multiple channels, including website, digital marketing, online events, industry publications, PR, social media, and customer communications.
- Create demand throughout the customer journey through targeted content such as white papers, case studies, videos, use cases, how-to guides, competitive comparisons, and ROI-focused materials.
- Develop and maintain high-quality marketing materials including presentations, brochures, sales enablement tools, website content, newsletters, and other online/offline communications.
- Create and refine content from the perspective of target audiences to ensure clear, relevant, and impactful messaging.
- Support sales initiatives through lead generation campaigns, customer engagement programs, and marketing resources.
- Provide hands on support for US trade show and industry event activities, including event selection, planning, booth coordination, vendor management, marketing materials, logistics, product demonstrations, lead capture, and post-event follow-up.
- Build and maintain relationships with industry associations, publications, technology groups, and relevant market influencers.
- Monitor market trends, customer needs, competitors, and industry developments to identify opportunities and strengthen market positioning.
- Ensure consistent brand messaging, quality standards, and alignment with corporate guidelines across all marketing activities. What can we look forward to:
- You have a holistic view and knowledge of marketing strategy, planning and execution, business and product strategy, and processes with the ability to help shape and influence the long-term vision and strategy for the product portfolio based on a deep understanding of customer needs
- You bring at least 3 years of relevant professional experience in the field of marketing and a very good understanding of digital and traditional marketing concepts
- You are an active team player and can communicate at eye level with all departments, often reaching out to our tech team to get all relevant information
- Excellent communication and negotiation skills
- Ability to adapt to a rapidly changing environment.
- The drive to independently familiarize yourself with new topics and develop things from scratch
- The will to make NEURA Robotics the leading brand in the field of robotics