Marketing Manager (FMCG/Personal Care)

Key Responsibilities

Brand Strategy & Business Planning Develop and execute comprehensive brand and category strategies aligned with market trends, consumer insights, and business objectives. Drive long-term brand growth plans while ensuring alignment with category dynamics and consumer preferences. Manage annual business planning processes, identifying key growth drivers, business opportunities, and strategic priorities.

Deliver category revenue, profitability, and market share targets through effective planning and execution. Marketing & Brand Communication Develop and manage the brand experience calendar across the full marketing funnel, including awareness, engagement, conversion, and loyalty initiatives. Plan and execute integrated marketing campaigns across ATL, BTL, digital, PR, activation, and eCommerce channels.

Work closely with creative, media, and digital agencies to develop impactful and consumer-centric communication strategies. Monitor campaign effectiveness and optimize performance through data-driven analysis and continuous improvement initiatives. Consumer Insights & Data Analytics Analyze market intelligence, retail audit data, consumer behavior, brand health metrics, and media performance indicators to generate actionable business insights.

Translate consumer and market insights into effective marketing strategies, creative briefs, and commercial recommendations. Identify market opportunities, implementation barriers, and improvement areas while developing corrective action plans. Trade Marketing & Omni-channel Collaboration Partner closely with Trade Marketing, Sales, and eCommerce teams to strengthen category growth and omni channel execution strategies.

Support the development of “path-to-purchase” initiatives, including in-store activations, promotional campaigns, and customer engagement programs. Collaborate on strategic merchandising and promotional initiatives to enhance brand visibility and conversion across retail and digital platforms. New Product Development & Launch Management Lead and coordinate new product launches and product relaunch initiatives across cross-functional teams.

Develop launch strategies, business rationale, and commercialization plans for presentation to senior leadership and stakeholders. Work closely with Supply Chain, Finance, Sales, and Operations teams to ensure successful execution of product launches. Financial & Performance Management Manage brand budgets and advertising investments effectively to maximize ROI and business impact.

Monitor brand P&L performance, understanding key drivers impacting sales, profitability, and operating margins. Track and report business performance metrics, providing recommendations to optimize commercial outcomes.

Requirements

Education

& Experience Bachelor’s degree in Marketing, Business Administration, or a related discipline. Minimum 7 years of brand management experience within the FMCG industry. Proven experience managing integrated marketing campaigns, product launches, and brand growth initiatives. Skills & Competencies Strong understanding of brand management, consumer marketing, and category development.

Digitally savvy with hands-on experience in digital marketing strategies, eCommerce platforms, and agency management. Strong analytical capabilities with experience interpreting retail audit data, consumer panels, brand tracking, and media performance metrics. Excellent communication, presentation, and stakeholder management skills.

Strong commercial acumen with understanding of brand P&L management and profitability drivers. Ability to work effectively across cross-functional and regional stakeholder groups. Personal Attributes Creative, strategic, and highly results-oriented. Self-motivated with the ability to work independently in a fast-paced environment.

Strong learning agility with a proactive and solutions-driven mindset. Balances creativity and brand passion with data-driven and objective decision-making.