Job description
About the Role
An established and successful automotive dealership in Secunda is seeking an experienced and commercially astute Dealer Principal to provide strategic leadership and drive sustainable business growth across multiple leading automotive brands. This is an executive-level opportunity for a proven dealership leader with a strong track record in profitability, operational excellence, customer experience, people leadership, and OEM relationship management.
Key Responsibilities
Lead the overall strategic direction and performance of the dealership. Drive profitability across New Vehicles, Used Vehicles, Parts, Service and F&I operations. Ensure achievement of OEM sales, aftersales, CSI and market share targets. Develop and mentor departmental management teams. Drive a high-performance culture focused on accountability and results.
Maintain exceptional customer satisfaction and retention. Ensure compliance with OEM, legal and regulatory requirements. Oversee budgeting, forecasting and financial performance. Build strong relationships with franchise partners and key stakeholders. Identify and implement business development and growth opportunities.
Requirements
Minimum Requirements Minimum 10 years' automotive retail experience. Minimum 5 years in a senior dealership leadership role (Dealer Principal, General Manager, Dealer Executive or equivalent). Proven track record of delivering dealership profitability and growth. Experience managing Sales, Service, Parts and F&I operations.
Strong financial and commercial management capabilities. Experience managing OEM relationships and franchise compliance. Relevant tertiary qualification advantageous. Valid driver's licence. Key Competencies Strategic Leadership Business Acumen Financial Management Operational Excellence Customer-Centric Leadership Team Development Change Management Negotiation and Relationship Building Problem Solving Results Orientation What We're Looking For The ideal candidate will be an established automotive leader capable of managing a complex, multi-franchise dealership environment while delivering strong commercial results, exceptional customer experiences, and high levels of employee engagement.