Job description
Marketing & E-commerce Analytics Lead hands-on analysis of marketing performance across digital channels (paid media, owned channels, marketplaces, and onsite) Track and analyze KPIs including traffic, conversion, revenue, ROI, CAC, and attribution Support optimization of media spend, promotions, and merchandising through performance insights CRM & Customer Analytics Develop and manage customer segmentation, lifecycle, and cohort analyses Analyze customer behavior across online and offline touchpoints to inform personalization and journey design Suggest CRM initiatives including email, SMS, app, and push notification campaigns Loyalty Program Analytics Measure and report on loyalty program performance, including member acquisition, engagement, repeat purchase, and redemption Conduct incremental lift and customer lifetime value analysis for loyalty members Identify opportunities to enhance loyalty effectiveness and customer retention Data, Reporting & Tools Build, maintain, and automate dashboards and recurring reports for marketing, CRM, and loyalty stakeholders Perform deep-dive analyses using large transactional and customer datasets Ensure data accuracy, consistency, and alignment with business definitions Work closely with data engineering and technology teams to enhance data availability and reporting infrastructure Stakeholder & Business Support Act as a key analytics partner to marketing, e-commerce, CRM, and loyalty teams Translate complex data into clear insights and business recommendations Support senior leadership with ad-hoc analysis, performance reviews, and strategic initiatives Requirements Required Qualifications Masters degree in Analytics, Statistics, Economics, Business, Marketing, or a related field 3-5 years of experience in analytics roles within retail and/or e-commerce environments Strong hands-on expertise in SQL and advanced Excel Experience with BI and visualization tools (e.
g., Tableau, Power BI, Looker) Strong understanding of digital marketing, e-commerce funnels, and CRM data Preferred Qualifications Experience working with omnichannel retail data (online and store) Familiarity with loyalty program analytics and customer lifetime value modeling Experience with digital analytics platforms (e.
g., Google Analytics, Adobe Analytics) Exposure to A/B testing, experimentation, or predictive analytics Key Skills & Competencies Strong analytical and problem-solving skills with attention to detail Ability to work independently in a hands-on role while managing multiple priorities Strong communication and stakeholder management skills Structured, outcome-oriented approach to analysis Ability to operate effectively in a corporate, matrixed environment