Job description
Title: HCP Content Manager Location: Budapest You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an HCP Content Manager you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.
About the job
The purpose of the role is to lead the development and execution of HCP content strategy for assigned brands in Hungary/Poland . The role will ensure that brand sources of growth are effectively translated into impactful HCP engagement and high-quality content. A key part of her/his role will be deepening understanding of HCP segments and insights, and translating these into content strategies and executions across all HCP channels, including face-to-face, digital, and events.
Responsibilities
Translation of brand strategies to HCP communication strategy for assigned brands Recommendation of touchpoints & tailored messages for specific targets Leading cooperation with external services (all year strategy/ content/ budget) Local cooperation with brand teams, medical teams, MCE team Support brand leads in translating HCP insights to consumer added value Identify HCP Engagement Strategy Creation of impactful branded/non-branded HCP content and campaigns with support of marketing and medical Close cooperation with global team & localization of global content Requirements: Minimum 2 years professional experience At least 1 year of work experience at similar position, with OTC / healthcare / pharma marketing agency Proven work experience in creating content for medical professionals Knowledge of the engagement channels for doctors and pharmacists (services / websites/ conferences) Understanding HCP Journey - role and credibility of different touchpoints Ability to analyze reports / draw conclusions, and recommend actions based on them Executional excellence / aesthetic sense / ability to formulate powerful messages and synthesize knowledge Team spirit persuasiveness & influential skills, highly collaborative Fluency in Hungarian and English About Us: Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.
opella.com . #LI-HYBRID