Job description
Job Summary
The Sales Representative is responsible for driving sales growth, product distribution, and brand visibility across assigned modern trade outlets. The role involves building and maintaining strong customer relationships, executing sales strategies, monitoring market trends, and ensuring achievement of sales targets. The Sales Representative will work closely with the marketing, supply chain, and finance teams to ensure efficient execution of sales activities and excellent customer service delivery.
Key Responsibilities
- Develop and implement effective sales strategies to grow sales within assigned Modern Trade accounts.
- Manage and maintain relationships with Modern Trade outlets to achieve assigned sales and distribution targets.
- Drive product availability, shelf visibility, merchandising, and promotional activities in-store.
- Conduct regular market visits to monitor competitor activities, pricing, and market trends.
- Ensure timely order generation, stock replenishment, and proper inventory management at outlet level.
- Collaborate with the marketing team to execute trade promotions and in-store activation activities.
- Work closely with supply chain and finance teams to ensure smooth order processing, delivery, and payment collection.
- Monitor and analyze sales performance and key performance indicators (KPIs) and prepare periodic sales reports.
- Build strong customer relationships and promptly address customer concerns or complaints.
- Identify new business opportunities and support expansion into new Modern Trade channels and outlets.
- Ensure compliance with company policies, pricing structures, and sales procedures.
- Achieve monthly, quarterly, and annual sales targets set by the company.