Job description
- Lead experiential marketing initiatives for the brand’s market entry in Germany, with a first strong focus on the IAA 2027.
- Manage strategic brand partnerships to amplify brand awareness, credibility, and reach during market entry and launch phase.
- Conceptualize, plan, and deliver high-impact brand and product experiences across exhibitions, events, pop-ups, and live formats.
- Own the end-to-end planning and execution of exhibitions, including concept development, partnerships, agency management, timelines, and budgets.
- Translate global brand, product, and partnership strategies into immersive, locally relevant experiential concepts. 6.Integrate EV technology, software features, and innovation storytelling into experiential and partnership activations.
- Measure experiential and partnership KPIs to optimize future activations and collaboration.