Digital Content Specialist (Automotive Industry)

Join a high-growth, homegrown Malaysian powerhouse in the mobility sector. We are looking for a Creative Architect to serve as the digital voice of our brand. This isn't just a "posting" role—you will be the strategic storyteller responsible for planning and managing high-impact campaigns that drive real business growth.

Key Responsibilities

1. Content Creation & Copywriting

• Develop clear, engaging, and persuasive content for:
• Social media platforms
• Websites and landing pages
• Blogs and articles
• Email marketing campaigns
• Digital advertisements
• Ensure all content aligns with brand voice, tone, and guidelines.
• Adapt messaging to suit different products, target audiences, and digital channels.
• Apply storytelling principles to produce compelling and conversion-driven content.

1. Digital Campaign Management

• Plan, execute, and manage integrated digital marketing campaigns aligned with business objectives.
• Collaborate with internal teams to ensure timely and effective campaign roll outs.
• Monitor campaign performance and optimize content to improve engagement and ROI.
• Conduct social listening to identify trends, audience sentiment, and opportunities.

1. Strategy, Analytics & Optimization

• Develop data-driven content and campaign strategies.
• Track, analyze, and report campaign performance using tools such as Google Analytics and social media insights.
• Translate data into actionable insights and continuous improvement plans.
• Stay updated with digital marketing trends, tools, and best practices to maintain competitiveness Requirements Requirements:
• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• Minimum 2–3 years of relevant experience in Digital Marketing, Content Strategy, Copywriting or content creation
• Candidates with 5 years or more of working experience may be considered for a Senior level.
• Strong writing, editing, and verbal communication skills with solid knowledge of SEO, Google Analytics, and social media platforms; able to think creatively while executing strategically, maintain high attention to detail, meet deadlines, and work independently or collaboratively in a fast-paced environment. Proficient in Bahasa Malaysia and English; Mandarin-speaking ability is a plus.