Consultant – Salesforce Marketing Cloud Business Analyst

As a Salesforce Marketing Cloud Business Analyst, you will support enterprise digital marketing programs by translating business and marketing requirements into scalable Salesforce Marketing Cloud solutions. You will act as a functional liaison between client stakeholders and company's delivery teams to ensure successful implementation and adoption.

Key Responsibilities

• Engage with client business and marketing stakeholders to understand campaign, personalization, and customer engagement needs
• Elicit, analyze, and document business requirements; translate them into functional specifications, user stories, and acceptance criteria
• Define and document end‑to‑end customer journeys and campaign workflows using Salesforce Marketing Cloud
• Act as a functional bridge between client teams and company's technical teams
• Support solution design across:

1. Journey Builder
2. Email Studio
3. Automation Studio
4. Contact Builder
5. Mobile Studio

• Drive UAT planning, coordination, defect triaging, and business sign‑off
• Ensure adherence to company's delivery standards, data privacy, consent management, and compliance requirements
• Support go‑live activities, post‑production stabilization, and continuous optimization initiatives Required Qualifications:
• 5+ years of experience as a Business Analyst in CRM, Digital Marketing, or Salesforce programs
• Strong functional expertise in Salesforce Marketing Cloud
• Solid understanding of customer segmentation, campaign orchestration, and personalization strategies
• Experience working in Agile delivery models with distributed teams
• Strong documentation, communication, and stakeholder management skills
• Bilingual
• English and Japanese Preferred Qualifications:
• Salesforce Marketing Cloud Consultant or Administrator certification
• Exposure to Salesforce Data Cloud or Sales / Service Cloud
• Experience working on large‑scale transformation programs