Job description
Digital Communications Ass. Supervisor/Supervisor General Qualifications; Bachelor’s Degree in Business, Economy, Engineering, or related fields. 1 -3 years of experience in Digital Marketing (Agency experience is a plus). Strong expertise in Media Planning, including channel mix optimization, reach/frequency forecasting, and audience segmentation.
Hands-on experience in budget planning and management. Experience in leading integrated digital campaigns across programmatic and social platforms, from technical setup and agency alignment to creative ideation and performance tracking. Deep understanding of digital analytics and measurement tools (e.g.Google Analytics).
Experience with AI tools (e.g., ChatGPT, Midjourney, Claude) for content ideation, copywriting assistance, and workflow automation. Ability to create proactive and creative projects. Strong verbal and written communication skills with an excellent command of Turkish grammar. Organizational, follow-up, and advanced reporting/presentation skills.
Excellent command of Excel and PowerPoint. Up-to-date with digital trends, AI-driven marketing innovations, and industry shifts. Military service completed for male candidates. Job Description; Support the planning, setup, and optimization of campaigns across channels, aligned with KPIs such as Awareness, Reach, Video Views, and engagement Assist in campaign execution on self-serve platforms such as YouTube, TikTok, and Adform, including setup, monitoring, and basic optimization Support the development and execution of integrated media plans across digital channels Track campaign performance regularly and prepare reports using tools such as Google Analytics, DV360, and platform dashboards Assist in budget tracking, pacing, and basic optimization to ensure efficient media spend Support audience segmentation and targeting setups based on campaign needs Act as a day-to-day contact point with agencies, supporting communication, follow-ups, and ensuring tasks are delivered on time Coordinate with creative, social media, and production teams for campaign execution and asset management Support social media content planning processes and assist in managing online feedback and basic crisis/complaint follow-ups with agencies Conduct basic competitor analysis and support research on market trends and consumer insights Collaborate with internal teams (content, design, data) to support campaign performance improvements Contribute ideas for creative and media improvements to better support brand objectives Use AI tools for reporting, research, and creative support to improve efficiency Stay up to date with digital marketing trends and platform updates; support testing of new tools and features.