Job description
- Drive digital performance marketing for EV models across the German market
- Plan, execute, and optimize paid media and performance campaigns to generate and convert qualified leads
- Own and continuously optimize the website and EV configurator with strong focus on UX, conversion, and technology storytelling
- Lead CRM strategy, lead management, and automated customer journeys across digital and retail touchpoints
- Build and optimize data-driven funnels from online engagement to sales conversion
- Collaborate closely with Product, IT, Retail, and HQ teams to align digital platforms with EV technology and commercial goals
- Track and optimize digital KPIs, performance metrics, and conversion rates
- Ensure compliance with European data protection and digital regulations