Senior Creative Director - Entertainment Ad Sales, Brand Solutions

Job Summary

This role leads content-first brand solutions for clients across Entertainment Impact properties spanning TV and Digital (Jio. Hotstar). The mandate involves supporting revenue growth through strategic go-to-market narratives, scalable impact integration frameworks, and innovative cross-platform sponsorship opportunities.

The role requires strong leadership across integrated entertainment ecosystems, combining storytelling, strategic thinking, stakeholder management, and executional excellence to deliver high-impact brand partnerships.

About the team

Jio. Star Creative Works team helps solve clients brand and business challenges through storytelling-driven content formats including in-show integrations, character-led narratives, tentpole solutions, on-ground activations, and digital-social amplification. The team partners deeply with brands, offering high-impact, culturally relevant, and scalable entertainment solutions that go beyond traditional FCT.

Key Responsibilities

Lead a team driving brand solutioning and sponsorship integrations across: JHS portfolio including Fiction and Non-Fiction properties across markets Digital-first solutioning on the JHS platform HSM Regional markets including Bangla, Marathi, and Gujarati across TV and digital Youth (MTV) and English entertainment properties across TV and digital Movie premieres and marquee entertainment moments across TV and digital Support revenue generation by building compelling go-to market narratives and creating scalable frameworks for content-led brand integrations.

Lead strategic conversations and unlock collaboration opportunities with cross-functional leaders across business units including Sales, Content, Marketing, Strategy, Legal, and Digital. Create strategic presentations and lead pitches for digital-first clients, focusing on integrated entertainment-led solutions and innovative sponsorship opportunities.

Manage and mentor a team responsible for delivering executional excellence across all closed sponsorship deals and integrated partnerships. Partner with marketing teams to unlock sponsor ideation opportunities and build customized content-led brand solutions. Collaborate closely with strategy and insights teams to develop data-first, consumer-centric ideas and narratives for clients and partners.

Develop a strong understanding of legal and compliance guardrails across content integrations and advise internal teams on viable and actionable ideation opportunities. Ensure seamless coordination between creative, sales, production, and execution teams to deliver impactful and scalable client solutions. Skills & Attributes for success Strong understanding of content-led brand solutions and integrated sponsorship ecosystems across TV and digital platforms Ability to build compelling go-to-market narratives and client-facing presentations aligned with brand and business objectives Strong strategic thinking with the ability to translate content opportunities into scalable revenue solutions Proven ability to manage cross-functional stakeholders across Sales, Content, Marketing, Strategy, Digital, and Legal teams Ability to lead and mentor teams while ensuring executional excellence across sponsorship integrations and branded content initiatives Agile mindset with the ability to adapt to evolving client needs, platform trends, and market opportunities Preferred Education & Experience Postgraduate degree in Mass Communication, Media, Marketing, or a related field Strong understanding of the digital ecosystem with the ability to develop and articulate digital-first brand solutions 15+ years of experience across brand solutions, content partnerships, sales, or brand marketing in TV and digital media Proven track record of conceptualizing and delivering high-impact integrated brand campaigns across platforms Experience in leading and managing creative or brand solutions teams in a fast-paced media environment