Job description
What awaits you in this role? We are looking for a passionate Brand Manager
- Global Champ who will join our team at Global Brand Management Directorate in Beko Corporate. Plays a critical role in defining and executing global brand strategy for Beko brand Drive the development of global brand equity, campaign planning, and product communication, ensuring consistency across markets while tailoring strategies to local needs. Lead the development and execution of global brand strategies, ensuring alignment with overall business objectives. Drive the creation of 360° marketing campaigns, including ATL, digital, retail, and trade activations. Oversee New Product Introduction (NPI) launches by defining value propositions, messaging, and visual assets. Manage relationships with global creative agencies, guiding them through campaign execution and performance evaluation. Define and implement global Point of Sale (POS) and retail marketing materials. Partner with cross-functional teams (Product, R&D, Trade, and Finance) to ensure commercial success. Provide input on brand portfolio strategy, including market clustering and product positioning. Analyze brand and category performance, extracting insights to optimize future marketing initiatives. Comfortable working with AI-assisted platforms, continuously seeking smarter and faster ways of working. The position is located in Sütlüce, İstanbul. How do we describe the perfect match? Bachelors degree in Business Administration, Marketing, Economics, or a related field, with experience working on global and/or regional brands (Master degree is a plus) Strong strategic and analytical mindset, able to translate brand, category, and business performance data into clear insights and actionable strategies Minimum 5 years of experience in brand management, marketing, or related fields Skilled in working with global teams and managing both global and local agency relationships Fluent in English, with excellent communication and presentation skills Ability to work effectively in a fast-paced, matrix organization and influence stakeholder