Associate Manager, Digital Customer Experience and Innovation

Role Specific Information Job Description About the Role As Associate Manager, Digital Customer Experience and Innovation, you will drive the execution of next-generation digital customer experience initiatives that enhance how customers discover, engage, and shop across Kohl’s digital ecosystem. You will bring the customer experience strategy to life through personalization, experimentation, targeted engagement, and emerging capabilities such as guided selling and AI-powered interactions.

This role blends strategic thinking and hands-on execution, requiring you to translate vision into scalable programs that improve relevance, increase conversion, and drive revenue growth. You will partner closely with cross-functional teams to operationalize data-driven experiences and continuously optimize performance across digital touchpoints.

What You’ll Do Execute against the digital customer experience and personalization roadmap, translating strategy into scalable programs Lead development, execution, and optimization of digital customer experience advancements and personalization initiatives across digital channels Design and implement A/B and multivariate tests to validate hypotheses and improve performance Support evolution of 1:1 engagement strategies leveraging behavioral, transactional, and contextual data Partner with Product, Technology, Analytics, and Marketing to deliver personalization, recommendations, and targeted offers Contribute to conversational commerce and guided selling pilots and test programs Leverage customer insights and performance data to identify opportunities and inform prioritization Monitor performance against KPIs (key performance indicators) including engagement, conversion, and revenue and translating insights into action Drive continuous improvement through a structured test-and-learn approach Build strong cross-functional partnerships to ensure alignment and execution Additional tasks may be assigned What Skills You Have Required Bachelor’s Degree in Business, Marketing, Engineering, Computer Science, or related field 4+ years of experience in Digital Experience, Personalization, Marketing, E-commerce, Product, or related field Experience with A/B testing, experimentation frameworks, and optimization strategies Preferred Experience with personalization engines, recommendation systems, or AI-driven experiences Experience with digital marketing or e-commerce platforms Exposure to conversational commerce, guided selling, or digital innovation Experience in retail or e-commerce environments Essential Functions The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions.

Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship. Ability to perform the accountabilities listed in the “What You’ll Do” Section Ability to maintain prompt and regular attendance as set by the company Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week Ability to comply with dress code requirements Ability to learn and comply with all company policies, procedures, standards and guidelines Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel Ability to work as part of a team and interact effectively and appropriately with others Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes Ability to satisfactorily complete company training programs Perform work in accordance with the Physical/Cognitive Requirements section Physical/Cognitive Requirements Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

Ability to plan, prioritize and monitor activities across business units Ability to complete or oversee the completion of assigned projects in a timely manner Ability to comply with health and safety standards