Job description
- Brand Education & Mentoring
- Develop and execute a Martell education programme with to-B and to-C faces to ensure efficient recruitment for Martell and cognac
- Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.
- Execute a mentoring programme with key trade customers
- Identify and conduct tastings/education for target groups of consumers / opinion leaders.
- Working with the local sales and marketing teams, identify potential sales, collaborated IP/Brand or other engagement touchpoints, for further development.
- Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.
- Convert target consumers and influencers to the brand through tasting and brand education.
- Keep an on-going relationship with key flagship bars, outlets & whisky stores.
- Represent the brand at key events.
- Support the local team in the business where possible, with brand visibility, education and communication. 2 . Brand Management/Insight
- Support implementation, tracking and evaluation of planned promotional activity in the trade.
- Propose, present and trial new brand initiatives, either international best practice or locally-developed.
- Highlight and promote the brand activities to relevant media/press contacts.
- Present the brand to trade and lifestyle press when/where appropriate opportunities arise. 3 . Social Networking
- Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts. Job Posting End Date: Target Hire Date : 2025-11-17 Target End Date :