Manager, Marketing Communication

About the Organization Furniture and Fittings Skill Council is an industry-led organization dedicated to the sustainable development of the furniture and interior industry in India. With the support of 1500+ companies, associations, academia and Skill Ambassadors, FFSC aims to build a strong ecosystem through skill development initiatives and collaborations.

Objective The Manager, Marketing Communications (Strategy), will play a pivotal role in developing and executing strategic marketing communication plans for FFSC. This position requires a forward-thinking and strategic approach to enhance the organization's brand, promote its initiatives, and strengthen stakeholder engagement through digital-first and data-driven communication.

Key Responsibilities

(KRA) Develop and execute comprehensive marketing communication strategies aligned with FFSC's overall goals and objectives Drive brand awareness and recognition through targeted, data-driven, multi-channel communication campaigns. Plan, execute, and optimize email marketing campaigns using Zoho Campaigns, including audience segmentation, list management, automation, personalization, newsletters and campaign analytics.

Collaborate with internal teams to align communication strategies with FFSC's skill development programs, industry campaigns, stakeholder engagement programs, events, and digital outreach initiatives. Oversee impactful content for websites, email newsletters, social media, presentations, PR notes, video scripts, case studies, and stakeholder communication while ensuring consistency in messaging and brand representation.

Build integrated digital communication plans across email, LinkedIn, YouTube, Instagram/Facebook, WhatsApp or community channels, webinars, events, and website communication. Use marketing analytics and dashboards to track reach, engagement, conversions, stakeholder response, campaign ROI, and areas for continuous improvement.

Internal & External Interfaces Internal: Collaborate with FFSC leadership, Skill Academies, and other divisions. External: Liaise with advertising agencies, media partners, industry associations, digital platforms, technology vendors, and other stakeholders to enhance external communications. Key Performance Indicators (KPI) Successful execution of strategic marketing communication plans.

Increased brand visibility and positive perception across industry, academia, government, learner, and stakeholder communities. Effective coordination with internal teams for aligned messaging. Improved email marketing performance through Zoho Campaigns, including open rate, click-through rate, conversion response, list quality, and campaign engagement.

Measurable improvement in digital/social engagement, website traffic, stakeholder inquiries, event/webinar participation, and campaign reporting quality.

Requirements

Minimum Qualification Requirements Bachelor's/Master's degree in Marketing, Communications, Business Administration, Digital Marketing, Mass Communication, or a related field. Proven experience in developing and implementing strategic marketing communication plans. Hands-on familiarity with email marketing or marketing automation platforms, preferably Zoho Campaigns; CRM tools; AI-enabled content or marketing tools; social media and analytics platforms.

Work Experience 5+ years of relevant experience in marketing and communications, preferably within skill development or related industries. Exposure to AI-driven content workflows, marketing automation, email campaign management, SEO, social media strategy, and campaign analytics will be an added advantage. Technical Competencies Strategic Planning Brand Management Content Development Campaign Execution Market Research and Analysis Digital Marketing MS Office Skills Generic Competencies Strategic Planning Brand Management Content Development Campaign Execution Market Research and Analysis Digital Marketing Benefits Competitive salary package as per industry standards and experience.

Opportunity to work with corporates, industry leaders, associations and institutions. Exposure to national-level CSR, skilling and workforce development initiatives. Professional development through project leadership and industry collaboration. Application Process Apply through the official careers page: https://ffsc.

in/careers Selection process may include Pre-Placement Talk, interviews, SOPs, tests, group discussions or any other process as deemed necessary by the management.