Job description
We are seeking a creative and brand-driven Brand Manager to join our team and lead the local development and execution of the brand strategy for one of the brands within OJ Group. In this role, you will play a key part in building a strong and consistent brand presence across all touchpoints, both online and offline, supporting the launch, positioning, and growth of the brand in the local market as part of the broader OJ Group portfolio.
This position is project-based and will be offered under a fixed-term contract.
Key Responsibilities
Develop and implement local brand strategies aligned with global guidelines and market positioning. Oversee all brand communications across digital platforms, social media, and new media channels. Ensure brand consistency and visibility at the point of sale (POS), including showroom environments. Plan and execute PR activities and brand events to increase awareness and engagement.
Build and maintain strong relationships with KOLs, influencers, and brand ambassadors. Work closely with cross-functional teams (product, sales, aftersales) to ensure brand alignment across the customer journey. Monitor brand performance and track KPIs such as awareness, engagement, and campaign effectiveness. Support local adaptation of global campaigns and creative assets.
Qualifications
Bachelor's degree in Marketing, Communications, or related field. 2+ years of experience in brand management, ideally in the automotive, lifestyle, or consumer goods sectors. Strong experience in digital marketing, PR, influencer management, and experiential branding. Creative mindset with strong execution capabilities.
Excellent communication and stakeholder management skills. Fluent in English.