Job description
Research fashion trends, style topics, and audience interests to generate fresh content ideas. Plan, shoot, and edit fashion vlog content, including styling videos, lookbooks, event coverage, and behind-the-scenes moments. Write captions, blog posts, video descriptions, and supporting copy that align with the brand voice.
Create and maintain a content calendar to ensure regular posting across platforms. Collaborate with designers, photographers, stylists, influencers, and brand teams on content production. Present fashion products, outfits, and brand stories in an engaging and authentic way. Optimize content for audience growth, engagement, and discoverability.
Monitor comments, messages, and audience feedback to support community engagement. Track content performance using basic analytics and use insights to improve future content. Stay updated on fashion, lifestyle, and social media trends to keep content relevant. Maintain an organized archive of video footage, images, and written content.
Ensure all content reflects the brand’s quality standards and visual identity