Job description
亮点 / Highlights: new business key positions, large room for growth;
岗位职责 / Duties:
Responsibilities
Brand Marketing & Brand Equity Building
Lead brand marketing initiatives for the Keemart business. Develop and execute brand communication strategies centered on brand positioning, core values, and long-term vision, continuously strengthening brand equity, user trust, and brand preference.
Brand Content & Social Media Management
Own the content strategy and day-to-day operations of official social media channels. Build a clear and consistent brand tone, and drive brand visibility, favorability, and engagement through high-quality content, topic planning, and interactive community initiatives.
Integrated Brand Communication & Project Management
Plan and deliver brand-led integrated marketing communication projects, covering social media campaigns, content distribution, community touchpoints, and online-offline coordination, ensuring consistent brand messaging and impact across all consumer touchpoints.
CSR & Community Engagement Programs
Lead or actively participate in the planning and execution of Corporate Social Responsibility (CSR) and community programs. Establish partnerships with local NGOs, community organizations, and relevant government or social institutions to deliver initiatives that generate real social impact while reinforcing brand purpose and reputation.
Cross-functional Brand Collaboration
Work closely with user growth, digital marketing, product, and operations teams to ensure brand strategy is consistently embedded across product experience, communication content, and user touchpoints, aligning brand objectives with business goals.