Mass Segment Marketing and Strategy Management Specialist

Mass Segment Marketing and Strategy Management Specialist We Are Looking For You If you possess strong communication and strategic thinking skills and are seeking a supportive work environment for individual and career growth, QNB is an excellent place to advance your career in QNB, especially if you excel in analytical thinking, crisis management, and problem-solving.

QNB’s human resources policies are aiming to create an equal, fulfilled and empowering path for individuals willing to have a satisfying career journey. What are the opportunities Empowering working atmosphere which will appreciate your desire for development Keeping up to date in a progressive environment always looking for a new opportunity Building a career at one of the most trustable and growing sectors.

Comfort of working at one of the biggest banks of the World that is supporting your happiness and growth If you are ready to be a part of this atmosphere, you’ll be responsible of; Develop and execute marketing plans focused on customer acquisition, retention and customer lifetime value, in line with segment strategy and targets.

Plan and manage integrated campaigns across digital channels (mobile app, internet banking, performance marketing, social media, CRM, email, push & SMS) as well as offline communication platforms. Analyze customer data to identify high-potential target audiences and translate insights into effective communication strategies.

Monitor and optimize campaign performance by tracking key metrics such as acquisition, conversion, retention, ROI and profitability. Follow monthly targets, volumes, market share and profitability of the products and segment under responsibility; provide performance insights and action plans. Contribute to business development initiatives to improve customer acquisition processes, enhance service quality and increase customer satisfaction.

Work closely with sales, digital, analytics and product teams to ensure a seamless and consistent customer journey across all touchpoints. We are waiting for your application if; Bachelor’s degree in Business Administration, Economics, Engineering, or Management Information Systems (MIS) . Min 3 years of banking or similar experience, Some experience in marketing, segment management, product management, or business development.

Strong English communication skills (written and verbal). Proficient in MS Office (Excel, PowerPoint, Word). Analytical thinker with a natural curiosity and problem-solving mindset. Highly organized, results-oriented, and able to follow through on tasks. Excellent time management, communication , and teamwork skills ; eager to collaborate and learn.

If you want to take the right step for your career, we are waiting for your application!