Commercial Channels Manager

Position Summary

The Commercial Channel Manager is responsible for developing and executing customer-centric commercial strategies that drive profitable growth across assigned pharmacy and specialty multi-channel (SMC) accounts. The role partners closely with key retail customers to deliver Joint Business Plans, optimize trade investments, and accelerate category growth through strong commercial acumen, data-driven decision making, and cross-functional collaboration.

By fostering strategic partnerships and ensuring best-in-class execution across both offline and online channels, the role plays a critical part in achieving the company's commercial and brand objectives. Responsibilties To practice “Strategic Key Account Management” Approach in managing the customers Develop and execute annual customer business plans to deliver sales, profitability and market share objectives.

Lead commercial negotiations, including trading terms, promotional plans and annual agreements execution aligning with company objectives. Build strong partnerships with key customers through effective account management, Joint Business Planning (JBP) and regular business reviews. Manage customer P&L, sales performance, forecasting and trade investments to drive sustainable and profitable growth.

Analyze sales performance, shopper insights and market trends to identify growth opportunities and optimize business strategies. Plan and execute customer promotions, new product launches and channel activations while evaluating their effectiveness and return on investment. Collaborate with cross-functional teams including Marketing, Finance, Supply Chain, In-market team and Education to ensure flawless execution of customer plans.

Drive omnichannel growth by partnering with customers on both offline and online initiatives, including retailer media, CRM and eCommerce activations. Build and maintain strong relationships with key customer stakeholders while continuously identifying opportunities to expand the business. Draw out monthly promotion plan, review customer monthly/ yearly cumulative sales performance, the market and the category performance, promotion design, measurement tool and the promotion effectiveness evaluation In depth understanding of the key account retails sales strategy and operation mechanism, formulate key account strategy, goal and budget constraint, determine the business cooperation foundation & opportunity Requirements Bachelor's Degree in Business, Marketing or a related discipline.

Minimum 5 years of relevant commercial, sales or key account management experience, with at least 3 years in Key Account Management or Strategic Customer Management. Proven experience in strategic planning, commercial execution and stakeholder management. Experience in the pharmacy, beauty, FMCG or fast-paced retail industry is preferred.

Experience managing modern trade, pharmacy or specialty retail accounts is an advantage Data-driven mindset with the ability to leverage sales performance, shopper insights and market trends to identify growth opportunities and make sound commercial decisions. Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.