Digital Marketing executive- TAIL Inc

Summary: We are seeking a dynamic and data-driven Digital Marketing Executive to elevate our digital footprint and drive measurable growth for our IT services and AI-powered product portfolio. In this role, you will be responsible for designing and executing integrated digital marketing strategies across multiple channels, with a focus on generating high-quality B2B leads and enhancing brand visibility.

You will play a key role in shaping our online presence, leveraging analytics and automation to optimize performance, and collaborating cross-functionally to support product launches and market expansion. This is a strategic position for a proactive marketer who thrives in fast-paced environments and is passionate about innovation in technology-driven marketing.

Responsibilities

Develop and implement comprehensive digital marketing strategies for IT services and software products. Plan, execute, and optimize SEO, SEM, PPC, email marketing, and social media campaigns. Create compelling, platform-specific content for websites, blogs, LinkedIn, Instagram, and other digital channels. Drive B2B lead generation through targeted digital campaigns and marketing automation workflows.

Manage website updates, technical SEO improvements, and ongoing optimization for search engine performance. Run and monitor paid advertising campaigns on Google Ads, LinkedIn Ads, and Meta Ads. Analyze campaign performance using Google Analytics, Search Console, and other data tools; deliver actionable insights through detailed reports.

Collaborate with sales, UI/UX, and development teams to align marketing efforts with product launches and key business initiatives. Develop and promote thought leadership content, including webinars, case studies, and whitepapers. Conduct competitive analysis and identify emerging trends and opportunities in the digital landscape.

Requirements

Proven experience in digital marketing, with a strong track record in lead generation and campaign management. Expertise in SEO & SEM, Google Ads, Meta Ads, LinkedIn Marketing, and email marketing. Proficiency in content marketing, social media management, and marketing automation platforms. Hands-on experience with Google Analytics, Google Search Console, and data-driven campaign optimization.

Strong analytical and communication skills with the ability to translate data into strategic recommendations. Bachelor’s degree in Marketing, Business, Computer Science, or a related field. Certifications in Google Ads, Google Analytics, Hub. Spot, or Meta Blueprint are highly desirable. Prior experience in IT services, SaaS, AI/ML, Cloud computing, or software companies is preferred.