Proper Hospitality

Vice President of Brand & Creative

Proper Hospitality

Santa Monica, CA, USAFull timePosted Jun 8, 2026

Job description

This is a senior leadership position and one of the most senior creative roles in the company. The Vice President of Brand & Creative owns the strategic and creative direction of the Proper portfolio. You set the standard, shape the point of view, and ensure that everything we put into the world across every brand, channel, and property is coherent, intentional, and differentiated.

You will partner closely with the C-suite and founders to shape how Proper shows up in the world, and work in close partnership with F&B, wellness, programming, marketing, and property teams. You will lead an in-house creative and social team — including a Creative Director, design, and brand & campaign — bringing senior direction, editorial standard, and operating discipline to a function po