Digital Marketing and media executive

Role Summary

Creates and manages digital content and social media platforms to increase brand awareness, engage audiences, and support the organization's marketing goals.

Key responsibilities

Develop and implement social media strategies aligned with business goals. Create engaging content, including graphics, videos, photographs, reels, and written posts. Plan and maintain a content calendar for all social media platforms. Manage the company's social media accounts (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.)

Write compelling captions, blogs, and promotional copy. Monitor social media trends and incorporate relevant content ideas. Engage with followers by responding to comments, messages, and inquiries promptly. Monitor brand mentions and maintain the organization's online reputation. Analyze social media performance using analytics tools and prepare regular reports.