Social Media Specialist (Gold Coast)

We’re on the lookout for the best of the best - we need a brilliant & bubbly Social Media Advertiser! The successful candidate will have at least 2 years of experience in a similar role and have the results to show! Who is Yakk anyways? Yakk is a digital marketing company based on the Gold Coast (but we’ve got a quirky spin on most of what we do) We’re a bunch of rare individuals that are awesome at helping businesses grow!

Digital marketing is a major part of a business's growth, now more than ever! We’ve been growing like crazy and don’t plan on stopping anytime soon. Our team members are our greatest asset. We care about quality. Our clients are industry-leading brands and we look after them as if their business was our own. We have a passion to see our clients prosper and we are a key partner in their success.

We deliver great results for people and businesses and really care about who we work with. We seek to recruit, develop and retain the best of the best!

About You

You will be an experienced, creative, and strategic thinker, with at least 2 years of experience in the Social Media Advertising (SMA) space. You will need demonstrable results and most importantly - tenacity. With knowledge of SMA and its application across all social media platforms, such as Facebook, LinkedIn, Instagram, YouTube, TikTok, and Google Ads.

We are exciting and love what we do, so you’ll need to be able to work in this fun and dynamic industry while remaining task orientated. It’s important that you can work both independently and as part of a team to manage a wide range of tasks. Although our team is always on hand to help and collaborate, we will be looking for a self-starter with great initiative and strong research qualities, who is able to use their initiative.

The Role You will be ambitious, driven to succeed, and a desire to be the best in the industry. You will also be working with the team to collaborate on existing and new brands/businesses. You will bring your strategic/creative thinking to the table that will allow us to achieve the best results we can for our clients!

You should have expertise in the following:

• Great marketing principles
• Strong communication skills
• Knowledge of Facebook Advertising (and Google Adwords/LinkedIn Ads, if possible).
• Good competency of social media platforms.
• Eagerness to learn WHAT IS INVOLVED DAY-TO-DAY:
• Digital strategy for brands
• Client communication
• Creating and testing advertisements
• Finding new ways to innovate/optimise existing campaigns
• Account management
• Learning and personal development
• Data analysis and optimisation
• Creating reports for clients More specifically, you will be able to: Develop, execute, and optimise cutting-edge digital campaigns from conception to launch. Work cross-departmentally to align campaign strategies and goals across the organisation. Provide ongoing actionable insights into campaign performance to relevant stakeholders. Define, measure, and evaluate relevant paid media KPIs. Build out media buys for various ad platforms and oversee the day-to-day execution of paid media. Oversee and manage the overall paid media budget. Conduct in-depth keyword and website research, ad grouping and audience targeting. Ensure media projects are successfully planned and executed Contribute to the growth of our clients via paid media strategies. Maintain knowledge of industry best practices and new technologies. Why Yakk? This industry is evolving every minute and you will be able to hone your craft with us. We need you to have had some runs on the board and a genuine passion for helping others as we’re in the space of helping others grow their businesses. We offer a great work-life balance. You will gain experience across a variety of different industries and you will work with a multi-talented team in our fast-growing agency. It goes without saying, but we will say it anyway – we provide genuine opportunities for growth in various aspects of the digital marketing industry. We are proud to be an equal opportunities employer, we celebrate diversity and are committed to providing our people with a motivating and rewarding working environment. We have an amazing new office space in the heart of the Gold Coast. Less than 100 meters from some delightful cafes in Southport. If this sounds like something you want to be part of, please send your CV, a cover letter, and a 30-second video of yourself (Get Creative!) to the below email address: hello@yakk.com.au Psst! Bonus Question… Can you answer the following question in your cover letter? "Apple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as the Facebook pixel. As a result, businesses that advertise mobile apps, optimise, target, and report on web conversion events from any of Facebook's business tools will be affected.” When creating a Social Media Paid Campaign, how would you target, retarget, and create lookalike audiences of iOS 14 users?" We look forward to hearing from you!