Job description
The Marketing Director will lead and manage the Marketing Department for a leading holding group client, reporting directly to the Group CEO. The role is responsible for developing and executing the Group’s overall marketing strategy, overseeing the marketing activities of approximately 12 brands, strengthening their market positioning, and increasing market share across the Group’s different business sectors.
The position will also lead a marketing team of approximately 12 employees and ensure that all marketing initiatives are aligned with the Group’s strategic, commercial, and operational objectives. The role requires a strong and capable decision-maker who can lead the department effectively and independently.
Responsibilities
Lead the development and execution of the comprehensive marketing strategy for the Holding Group and its subsidiaries. Develop annual marketing plans, oversee their implementation, and evaluate results against approved objectives and KPIs. Manage the Group’s marketing department and lead, develop, and evaluate the performance of the marketing team.
Manage the marketing requirements and strategies of approximately 12 brands across the Group’s different sectors. Conduct and oversee market research, competitor analysis, and industry trend assessments to identify growth and market-expansion opportunities. Lead the Group’s brand strategy, strengthen brand identity and market positioning, and ensure consistent messaging and marketing standards across all companies and communication channels.
Oversee all marketing, advertising, and digital campaigns and evaluate their effectiveness and return on investment. Oversee digital marketing strategies, digital platforms, social media channels, and the use of data analytics to improve marketing performance. Prepare and manage the marketing budget, allocate resources across campaigns and projects, and ensure efficient expenditure.
Collaborate with executive management and the Group’s business units to align marketing initiatives with operational, commercial, and corporate objectives. Build and manage relationships with media organizations, advertising agencies, public-relations firms, digital-marketing agencies, business partners, investors, key clients, and other stakeholders.
Negotiate contracts with advertising agencies, marketing service providers, and suppliers to achieve the best terms and service quality. Prepare and present periodic marketing reports, performance analysis, key metrics, and strategic recommendations to executive management. Represent the Group at conferences, exhibitions, forums, and relevant local and international industry events.
Oversee the Group’s Corporate Social Responsibility and community-engagement programs and develop initiatives that strengthen its social impact and corporate reputation.
Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field; a master’s degree is preferred. Minimum of 10 years of experience in marketing, including at least 3 years in a managerial capacity. Proven experience in leading and managing marketing teams. Previous experience managing multiple brands. Experience across multiple sectors is preferred, particularly in at least two of the following areas: Hospitality, Restaurants, Retail, and Real Estate.
Advanced training in digital marketing strategies, brand management, or market analysis is preferred. Fluency in Arabic and English, both written and spoken, is required.