Associate Brand Marketing

🎨 What will you be working on? This is a founder-led marketing role, so you'll start by understanding, consume the market landscape, form sharp opinions - and then turn them into content that actually lands on LinkedIn. From there, expect to own a real slice of how Reo.Dev http://Reo.Dev shows up in the world:

• Build campaigns and posts that perform. Work with different stakeholders across the org - founders, engineering, product, sales - to create high-performing LinkedIn campaigns and standalone posts across formats (video, text, carousel, etc).
• Analyse, learn, optimize. Continuously break down what's working and what isn't across our posts. Study what the best creators on LinkedIn are doing, pull out the patterns, and bring those learnings back into our own content.
• Run the content pipeline. Build and calendarize a steady flow of posts so we're never scrambling - and so momentum compounds over time.
• Build AI workflows. Find the parts of the job that should be automated and automate them. The goal is to free up more time for thinking, taste, and the 10% that actually needs a human.
• Grow into strategy. As you build context about our audience and market over the first few weeks, you'll start contributing to bigger campaign bets and eventually owning parts of how we show up in the DevGTM space. 👯 Who will excel at this role? Above everything else, we're looking for hunger to learn. If that's real, the rest we can build on. You will enjoy this role if these sound like you:
• You have strong communication skills. Writing especially - you understand how copy shifts when the audience, format, and objective change. You can hold a point of view and defend it.
• You think provocatively. You're not scared to have a take, and you know a boring post when you see one. You'd rather ship something sharp than something safe.
• You're comfortable reading data. You can look at what's working, connect the dots, and let the numbers shape what you do next.
• You use AI like a power tool. You're already building workflows, automating the boring stuff, and experimenting with what's new. But you have taste - you'd never ship something that doesn't feel like a person wrote it.
• Deadlines & aggressive growth trajectories excite you!
• You think visually. You can walk into a room and already see how the video should be shot, or how a post should look in the feed.
• You love consuming content. You have opinions on what's working, and you can tell why.
• And you have fun while doing it! Prior social media experience is a plus - but more than that, show us you've actually thought about this space. 👯 What qualities we look for in our team members? While there is no stencil for the type of people we like, people who join us have a few traits in common! Reo.Dev http://Reo.Dev might be a good fit if you:
• Work hard and hands-on (we will not have elaborate reporting structures for the foreseeable future and hopefully ever) - and want to grow really fast.
• Care about your work a great deal, find it highly unsettling if the quality of work is even slightly sub-par.
• Execute fast.
• Are someone people like to work with, low on ego, high on humility.
• Have the ability to fail, learn and keep trying till you win. Start-ups are tough and we will not get everything right the first time.
• Have a longish view of your career growth and not optimising for the next 1-2 years. Now Let's 👋 Meet Reo.Dev http://Reo.Dev
• Origins: Reo.Dev http://Reo.Dev was founded in March 2023 by Achintya https://www.linkedin.com/in/achintyagupta/, Gaurav https://www.linkedin.com/in/jgaurav/ and Piyush https://www.linkedin.com/in/piyush-agarwal-21244213/ – All of them are 2nd time Entrepreneurs [read more on the Founding team below]
• Value Prop: Reo.Dev http://Reo.Dev provides Revenue Intelligence for Developer tool companies. We are category creators and currently no other company has the capabilities Reo.Dev http://Reo.Dev has. Our closest parallel is 6sense.com http://6sense.com which operates in the B2B SaaS industry and does not serve Dev. Tool companies
• Customers: Our Customer base includes some of the most respected Dev. Tool companies [see more details below]. All of our Customers are in the US and EU. We are hugely Customer centric and satisfaction scores are very high. [read more on customer feedback below]
• Traction: We have grown 10X in 2024 vs. Dec’2023. We price at a Premium and have 90%+ Gross margin
• Funding: We are funded by the most reputed VCs from India and the US [see more on Fundraise below] ORIGINS AND VALUE PROP 🏗️ ABOUT THE DEVELOPER TOOLS INDUSTRY: Developer tools is a $500 billion industry, generates $50B in revenue annually and has been growing at 22% year on year. Source https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28 By definition, this industry is at the frontier of technology. Innovation happens extremely fast in this industry. Teams need to have a strong technological background to build for this industry Developer tools can scale up globally, generate strong revenue and have high profit margins 🏆 REO.DEV http://Reo.Dev VALUE PROP Reo.Dev http://Reo.Dev is a modern revenue stack for Developer focused companies. We help Developer Tool companies identify which Engineering Teams have an Urgent need for their product and the highest likelihood of conversion. We capture and analyze a wide array of developer activity data from Github, Docs, Docker Installs, Communities, other dev specific sources and convert them to sales signals. Our customers include CROs, VP Sales, VP Marketing, AE, SDR teams and Marketing teams of Devtool companies 👷‍♂️ Founding Team: Reo has been founded by experienced entrepreneurs. All three founders have a strong track record of building start-ups and leading teams
• Achintya https://www.linkedin.com/in/achintyagupta/: Achintya was previously the co-founder at Phyllo, which is a developer tool company. Phyllo raised ~$18M in VC funding from top tier VCs. Achintya is a Chemical Engineer from IIT Delhi (2009) and MBA from Indian School of Business (2013)
• Piyush https://www.linkedin.com/in/piyush-agarwal-21244213/: Piyush is a second time entrepreneur. He previously founded Scholr, which was an Ed. Tech start-up and was acquired by BYJU’S in 2020. Piyush is a Mechanical Engineer from IIT Kharagpur (2008) and MBA from India School of Business (2013)
• Gaurav https://www.linkedin.com/in/jgaurav/: Gaurav is a senior Tech leader with 16 years of experience. Previously he was VP Engineering at Ninjacart (valued at $1B+) and CTO of Kuliza where he led a team of 150+ developers. He is a Computer Science Engineer from IIIT Allahabad (2006) 💡 As co- founders we take pride in the fact that people who have worked with us in the past, want to work with us again! CUSTOMERS AND TRACTION In 9 months since Product Launch, we have amassed a large customer base comprising of some of the most well known and highly reputed Dev. Tool companies. 90% of our Customers are HQ’d in North America and Europe Customer Feedback and NPS Our customers love us!! Check this out! https://www.youtube.com/watch?v=Dzvixi. Sd7GA CUSTOMER FEEDBACK Unleash Shorts.mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/644fffd3-c978-4e09-9ca2-49ecae0e4575/Unleash_Shorts.mp4 “Reo Helped us identify needle in haystack accounts. We overachieved our targets for consecutive months with Reo.Dev http://Reo.Dev” Micheal https://www.linkedin.com/in/ferrantim/, CMO, Unleash https://www.getunleash.io/ [Spark Capital. Series A| Open Source Feature Mgmt. Platform] Aporia Shorts.mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/6453f4c9-ef39-4f5e-8746-79eb02b6d365/Aporia_Shorts.mp4 “The most beautiful things about Reo.Dev http://Reo.Dev is that it was built for developer focused companies. We saw a 2X increase in meetings booked!” Shai Alani https://www.linkedin.com/in/shaialani/, VP Marketing, Aporia https://www.aporia.com/ [Tiger Global. Series A | ML Ops Platform] Fluree Shorts (1).mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/c7c05807-b5bd-440a-a432-e62c87e40134/Fluree_Shorts_(1).mp4 “Reo.Dev http://Reo.Dev data is some of the best data I have ever used. It helped us increase sign-ups by 30%” Kevin Doubleday https://www.linkedin.com/in/kevindoubleday/, Director
• Marketing, Flur.ee http://Flur.ee [Sinewave. Series A | Data Mgmt. Platform] Lightbend Shorts (1).mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/b3fed910-4bff-4238-ad0f-1d83732e80b9/Lightbend_Shorts_(1).mp4 “With Reo.Dev http://Reo.Dev, we identified more than 10,000 target accounts that we had never interacted before” Alec Cross https://www.linkedin.com/in/aleccross/, VP Sales, Lightbend https://www.lightbend.com/ [Greylock, Dell Capital. Series D| Low Latency Microservices] Chronicle Shorts .mp4 https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/725959f4-70e4-4bc3-86f7-c1596b2c8283/Chronicle_Shorts_.mp4 “Reo.Dev http://Reo.Dev is integrated into our SDR process. It is helping us learn who is evaluating our competitors and triangulate intent on web” Andrew Twigg https://www.linkedin.com/in/andrew-twigg-b20b752/, Sales Director, Chronicle https://chronicle.software/ [Low Latency Trading PaaS] WhatsApp Audio 2023-10-19 at 10.52.54 AM.mpeg https://prod-files-secure.s3.us-west-2.amazonaws.com/41e1e536-d874-4583-b749-ca2e3dcbf50b/1a9d51da-fa26-4792-9aaf-21f16b95e5db/Whats. App_Audio_2023-10-19_at_10.52.54_AM.mpeg “I was never able to crack technical prospecting and this cracked it.” Micheal https://www.linkedin.com/in/michael-cho-24864688/, AE (Outsourced), Outerbounds https://app.notion.com/p/acdc9b46155748dfbd1f564e58675738?pvs=21 [Foundation Capital, Series A | AI Infra platform] TRACTION In 2024, we have grown 10X vs. 2023. We work with some of the top Dev. Tool companies in the world. Our systems process 6-8 million developer signals everyday to generate massively intelligent revenue pipelines for our customer. We have been featured in top VC reports such as A16Z’s AI Sales Tech Report https://a16z.com/ai-transforms-sales/ and Inc42’s Top 30 Startups of 2024 https://inc42.com/startups/2024-in-review-the-best-of-inc42s-30-startups-to-watch/ FUNDRAISE PRE-SEED ROUND: Q3’2023 Read about our Pre-Seed round here: https://inc42.com/buzz/reo-dev-bags-funding-to-provide-sales-intelligence-to-developer-focused-enterprises/ https://business.outlookindia.com/corporate/reodev-secures-12-million-in-pre-seed-funding-round-led-by-india-quotient https://entrackr.com/2024/02/revenue-intelligence-startup-reo-dev-raises-1-2-mn-led-by-india-quotient/ SEED ROUND: Q4’2024 We raised a Seed round funding in Q4’ 2024 from one of the most reputed VC funds in the US. - https://www.reo.dev/blog/reo-dev-raises-4m-seed--building-ai-native-devgtm-platform SERIES A: Q2’ 2026 We recently announced our $11.3 Mn Series A led by Elevation Capital: - https://www.linkedin.com/posts/achintyagupta_a-big-one-for-us-weve-raised-113m-activity-7483506627174834177-f8-F?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAsqGA0BzJCL3zPOv25tTAWzeEQHqTVo. Gdo