Performance Marketing Manager

Job Description: Performance Marketing Manager (Paid Media) Location: Delhi Employment Type: Full-Time Experience: 5–8 Years (B2B Lead Gen & High-Ticket Sales Focus) About Symbroj Group Symbroj is a diversified conglomerate driving innovation across three distinct sectors. We operate at the intersection of creative media services and critical green energy infrastructure: Symbroj Media: A premier service provider in PR, Publication, and Exhibition/Conference promotion.

Symbroj Solar: A leading EPC player specializing in Commercial & Residential Solar Rooftop solutions. Symbroj Cleantech: A pioneer in Green Energy, focusing on Hydrogen Plant EPC solutions. The Role We are seeking a data-obsessed Performance Marketing Manager to own the paid media strategy for our diverse portfolio. You will not just be "running ads"; you will be engineering lead pipelines for intangible services (PR) and high-value technical projects (Solar/Hydrogen).

You will manage substantial budgets across Google, LinkedIn, and Meta, ensuring that every rupee spent contributes to a measurable pipeline of Sales Qualified Leads (SQLs).

Key Responsibilities

1. Google Ads (Search & Display) For Solar EPC: Architect high-intent Search campaigns targeting keywords like "Industrial Solar Installation," "CAPEX Solar Model," and "Rooftop Solar Subsidy." For Media Services: Capture demand from corporate event managers seeking "PR Agencies" and "Exhibition Management Services." Technical: Manage negative keyword lists aggressively to reduce waste and utilize geo-fencing for localized solar campaigns.
2. LinkedIn Ads (ABM & B2B Precision) For Hydrogen (Cleantech): Execute Account-Based Marketing (ABM) campaigns targeting specific decision-makers (CXOs, Plant Heads) in Heavy Industries (Steel, Cement, Chemical). Strategy: Utilize Lead Gen Forms to reduce friction and Sponsored InMail to bypass gatekeepers.
3. Facebook/Meta Ads (Retargeting & B2C) For Solar: Deploy visual lead-gen ads targeting residential homeowners and SME owners interested in energy cost reduction. For Events: Run "Event Response" and "Ticket Sales" campaigns for Symbroj Media’s exhibitions to maximize footfall. Retargeting: Implement Meta Pixel strategies to nurture visitors who viewed our technical case studies but did not inquire.
4. Analytics & CRM Integration Tracking: Set up end-to-end conversion tracking using Google Tag Manager (GTM) and GA4. Lead Quality Loop: Work closely with the Sales team to review lead quality in the CRM (e.g., Zoho/Salesforce) and adjust ad targeting based on which leads actually close. Reporting: Deliver weekly reports on CPL (Cost Per Lead), ROAS, and CAC (Customer Acquisition Cost).
5. Creative & Funnel Optimization Design high-converting Landing Page structures (wireframes) to ensure ad relevance and high Quality Scores. A/B test ad creatives (e.g., Technical Datasheet vs. Client Testimonial) to optimize Click-Through Rates (CTR). Success Metrics (KPIs) Lead Volume & Quality: Monthly volume of SQLs generated for Solar (Residential/Commercial) and Hydrogen inquiries. Cost Efficiency: Maintaining CPL (Cost Per Lead) within defined targets for each vertical. ROAS: Return on Ad Spend for exhibition ticket sales and media services.

Requirements

1. Professional Experience: 3–6 Years of hands-on experience in Paid Media Buying (PPC). Must have managed a monthly ad spend of at least ₹2 Lakhs+. B2B Experience is Non-Negotiable: You must have experience generating leads for services, real estate, education, or engineering sectors. (E-commerce-only experience is not suitable for this role).
2. Platform Mastery: Google Ads (Expert Level): Deep knowledge of Search Campaigns (Keywords, Match Types, Bidding Strategies) and Display/Discovery ads. LinkedIn Ads (Intermediate/Expert): Ability to use LinkedIn Campaign Manager for Account-Based Marketing (ABM) to target CXOs and decision-makers for the Hydrogen/EPC division. Meta Ads (Facebook/Instagram): Experience with Lead Gen Forms, Custom Audiences, and Retargeting strategies.
3. Technical & Analytical Skills: Tracking & Attribution: Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM). You must know how to set up conversion events (e.g., tracking a "Download Brochure" button click). Excel/Google Sheets: Advanced skills (Pivot tables, VLOOKUP) to analyze data and report on Cost Per Lead (CPL) and ROI. Landing Page Optimization: Understanding of what makes a landing page convert. Ability to suggest changes to the design team to improve Quality Scores.
4. Industry Aptitude: Ability to understand and market Technical Products. You don't need to be an engineer, but you must be able to write ad copy that appeals to a factory owner looking for a Solar Plant or a Hydrogen setup.

Preferred Qualifications

(Nice-to-Haves) Certifications: Google Ads Search/Display Certification or Meta Media Buying Professional. CRM Knowledge: Experience using HubSpot, Salesforce, or Zoho to track lead status after the click. Copywriting: Ability to write your own ad headlines and descriptions without relying on a content writer for every small change.

Soft Skills (The "Symbroj Fit") Budget Integrity: We need someone who treats the company's ad budget like their own money—optimizing constantly to reduce waste. Agility: Ability to switch mindsets quickly (e.g., spending the morning optimizing a Solar campaign for homeowners and the afternoon planning a PR campaign for corporate clients).

Data Storytelling: Ability to explain complex data to management in simple terms (e.g., "We spent ₹10k, got 5 leads, and here is why that is good/bad").

Benefits

What’s In It For You? (Why Join Symbroj?) At Symbroj, we don't just offer a job; we offer a launchpad for your career. Because we operate in three different industries, you will learn more in one year here than you would in three years at a standard agency. Triple Industry Exposure: You won't just learn marketing; you will learn how to market Services (Media/PR), Consumer Tech (Solar), and Deep Tech (Hydrogen).

This diversity will make your resume stand out instantly in the future. Future-Proof Your Career: Gain hands-on experience in the Green Energy & Sustainability sector—the fastest-growing industry in the world right now. Direct Mentorship: Unlike big MNCs where you are just a number, here you will work directly with the Managing Director and Senior Leadership.

You will see how business decisions are made up close. Full Ownership: You will not be micromanaged. You will have the creative freedom to design posts, write captions, and suggest new ideas for our social media growth. Skill Upgrading: We encourage learning. You will get the chance to master tools like Canva Pro, LinkedIn Campaign Manager, and AI Marketing Tools (ChatGPT/Jasper) on the job.

Networking Opportunities: Through our Media & Events division, you will get exposure to high-level conferences, exhibitions, and industry leaders. Performance Recognition: We believe in rewarding hard work. Consistent performance and lead generation can lead to appraisals and role upgrades.